It’s seventy five years since Soreen was first manufactured in Manchester and as part of the celebrations for Britain’s favourite malt loaf, a new commemorative limited edition book has been produced.
It tells the story of how Soreen has grown in to one of Britain’s most iconic food brands and from 1938 it has grown from a seed of an idea in the head of founder the Dane John Sorenson, to a household favourite and ever expanding product range.
The book uses original imagery and photographs that span seven decades to bring the story to life in a nostalgic celebration. It even includes an image of the actual little black recipe book that contains the original ingredients a recipe that is still top secret today.
Lucy Ardern, assistant brand manager at Soreen said: “We’re proud of our heritage.This wonderful publication will help us commemorate our anniversary. It tells the story of ‘Soreen – 75 years in the baking’ and how we’ve grown from a family run business in the back streets of Manchester to an international brand in 2014. We are delighted with it.”
The brand was bought by Warburtons in 1959 and was later sold to Lancashire Cake firm Inter link foods in 2004