Funny place in Manchester or Fantastic Corner. These could be the Chinese names for Manchester’s Northern Quarter.

Ahead of Chinese New Year, VisitBritain has today released one hundred and one new names, along with other popular suggestions, provided by the Chinese public, for some of the most famous points of interest across Britain.

The Northern Quarter is one of those singled out for a renaming and ‘Yi Qu Man Bei Qu’ Funny place in Manchester is the most popular option alongside ‘Man Miao Yuan’
Fantastic place in Manchester and ‘Xi Qi Jiao’Fantastic Corner.

China is now the world’s largest outbound market, with visitors to Britain already spending £500 million annually and VisitBritain has ambitious plans to double the value of that market by 2020 and to ensure this growth is spread across the nations and regions.

The campaign taps into the existing trend amongst the Chinese to give literal names to favourite celebrities, places and foods.

The Tatton Park flower show could be named ‘Feast in the beautiful countryside or to give it its Chinese name ‘Fei Li Fang Shu’.

Amongst other popular British attractions, Blackpool will become A place that is happy to visit or Deep pool carnival – ‘Shen Chi Jia Nian Hua’ and Hadrian’s Wall, Yong Heng Zhi Ji, Wall of eternity.

Sally Balcombe, Chief Executive at VisitBritain said: “Chinese visitors already stay longer in Britain than in our European competitor destinations and are high spenders, every 22 additional Chinese visitors we attract supports an additional job in tourism. We want to ensure that we continue to compete effectively in this, the world’s biggest outbound market and ensure that we deliver growth and jobs across the nations and regions of Britain.

“Digital engagement is one of our strengths and this campaign has been hugely effective at driving this with our potential Chinese visitors. We’re working closely with the industry and hope to see some of Britain’s most popular points of interest use these new Chinese names on their social media channels and websites to amplify that engagement.”

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