Hard Rock International is announcing its most extensive menu innovation in the company’s history with more than 20 new offerings debuting in locations around the world on Friday, June 14, 2019.
The legendary restaurant’s new menu puts the spotlight on its lineup of all-new, award-winning Steak Burgers, headlined by the world’s first edible 24-Karat Gold Leaf Steak Burger™ that will benefit Action Against Hunger. Steak Burgers aren’t the only items making their debut on Hard Rock’s new menu, which also includes Instagram-worthy Boozy Milkshakes and Sliders and Shareables that encourage adventure and exploration, allowing fans to curate their most flavorful playlist.
The global launch of the new menu coincides with Hard Rock’s Founders’ Day as a tribute to the original legends who opened the doors to the first Hard Rock Cafe at Old Park Lane in London on June 14, 1971 with a mission to serve the best burgers and milkshakes around the world.
The star of the show, Hard Rock Cafe’s new and award-winning Steak Burgers, are created with a proprietary blend of fresh, 100 percent Certified Angus Beef® to produce the most flavorful burger possible. Just like the strings of a guitar must be perfectly tuned to play a great melody, every detail matters when building the best burger. From premium accompaniments like freshly baked, toasted buns to signature sauces and produce at its prime, Hard Rock Cafe’s new Steak Burgers let everyone eat like a legend. The delicious lineup includes:
The 24-Karat Gold Leaf Steak Burger™ – The shining star of the lineup is this first-of-its-kind burger with bling. A 227g fresh Steak Burger topped with 24-Karat edible gold leaf with cheddar cheese, leaf lettuce, vine-ripened tomato and red onion. It’s glitz, glamour and pure gold – a legendary bite only available at Hard Rock! Through the Hard Rock Heals Foundation, a portion of all proceeds from the 24-Karat Gold Leaf Steak Burger™ will benefit Action Against Hunger to assist in the fight against world hunger. Hard Rock’s ongoing philanthropic efforts support the brand’s “Love All – Serve All,” “Take Time to Be Kind,” and “Save the Planet” mottos, while honoring its commitment to giving back to the community and making the world a better place to be.
The Original Legendary® Burger – The burger that started it all! This fan-favorite is a 227g fresh Steak Burger with smoked bacon, cheddar cheese, crispy onion ring, leaf lettuce and vine-ripened tomato, served with Hard Rock’s signature steak sauce on the side.
The Big Cheeseburger – 227g of cheesy greatness, this burger features three slices of cheddar cheese melted on a 227g fresh Steak Burger, served with leaf lettuce, vine-ripened tomato and red onion.
Double Decker Double Cheeseburger – A tribute to Hard Rock’s 1971 “Down Home Double Burger” and the iconic double decker buses synonymous to the brand’s London roots, this burgers consists of 454g of two stacked 227g fresh Steak Burgers with American cheese, mayonnaise, leaf lettuce, vine-ripened tomato and red onion.
BBQ Bacon Cheeseburger – This 227g fresh Steak Burger is seasoned and seared with a signature spice blend, topped with house-made barbecue sauce, crispy shoestring onions, cheddar cheese, smoked bacon, leaf lettuce and vine-ripened tomato.
“Our goal is to bring the highest quality food, drink and entertainment to our guests each time they visit. This menu innovation represents the most significant in the brand’s history and reflects our goals of ensuring everything from our music to our menu is fresh at Hard Rock locations around the world,” said Stephen K. Judge, President of Cafe Operations at Hard Rock International. “We are excited to introduce our award-winning Steak Burgers, Boozy Milkshakes, Sliders and Shareables, including our impressive and indulgent 24-Karat Gold Leaf Steak Burger™, as part of our world-class, immersive dining and entertainment experience.”
While new to the menu, Hard Rock Cafe’s Steak Burgers are not new to the spotlight. The brand’s signature Steak Burger has already collected awards ahead of its global launch, including accolades such as “Fan Favorite” at the 2019 Riverwalk Fort Lauderdale Burger Battle, “Best Burger” in the 2019 Porthole Cruise Editor-in-Chief Awards and “Ultimate Winner/Best in Miami” at the 2018 Miami Times Burgerfest.