Manchester fashion brand K, Babe – an offshoot of disability-conscious clothing company, Kintsugi – has announced that 50% of the profit from sales of a t-shirt mocking Boris Johnson will go to Manchester Central Foodbank.
The t-shirt features a graphic design resembling the prime minister alongside the words ‘Eton Mess’. It’s an item that has seen increased customer interest recently, prompting the company’s founder Emma McClelland to reach out to the foodbank.
McClelland, 33, said: “Manchester Central Foodbank is critical for the number of people in Manchester experiencing food poverty – a number that has grown under the Covid-19 pandemic and, in my view, under a Conservative government.
“When I noticed the uptick in sales of this particular design I saw an opportunity to divert some of the profits to an organisation that, in my opinion, works overtime to counterbalance the government’s inaction on food poverty, as do many other charities – and Marcus Rashford!
“Each month, we’ll match the amount made from sales of the t-shirt, before donating it to the foodbank. I hope we can make a significant impact and that anyone who’s bought one shares a photo of themselves wearing it for lockdown 3.0 morale!”
A report by the Joseph Rowntree Foundation found that issues with the administration of benefits, the sufficiency of benefit payments and eligibility for benefits were among the main factors driving people in the UK into destitution. The Trussell Trust’s #5WeeksTooLong campaign highlights how the five-week wait for a first Universal Credit payment is pushing people into poverty.
To donate directly to Manchester Central Foodbank, visit: https://www.justgiving.com/m-c-f