The Margarita was one of the most searched recipes online last year 1 , proving the classic isa favourite at-home cocktail.

This International Margarita Day, PATRÓN tequila unveils further research on Brits’ cocktail skills and preferences alongside top mixology tools to satisfy the nation’s thirst for perfect Margaritas at home.

With the rise of the home cocktail hour during lockdown, the Margarita has further cemented its popular status emerging as one of the most searched cocktails online.

Ahead of International Margarita Day, 22nd February, PATRÓN has unveiled further research looking into British drinkers’ cocktail making skills and demonstrating the nation’s thirst to enjoy the perfect Margarita at home.

With the launch of its Margarita Perfection campaign, PATRÓN brings together best-in-class tools and partners in response to the growing consumer demand to elevate their cocktail experience, whether home-made or delivered by their favourite bars.

While the OnePoll survey commissioned by PATRÓN shows that the Margarita confirms its top position among the nation’s favourites mixed drinks, it also highlights a need for easy tools and recipes to help consumers hone this classic.

Ranking among the top five drinks preferred and made at home by Brits, the Margarita is also considered among the five hardest to prepare and more than 40% of drinkers find it more difficult than other cocktails they have made.

Knowledge of the ingredients appears to be a reason – just over 1 in 3 know Tequila is used in a Margarita and 75% can’t prepare it without the help of a detailed recipe. The many existing variants of the Margarita are testament to the versatility of the cocktail, but they also seem to hold consumers from mastering it.

To enable consumers to tailor a perfect Margarita experience at home, PATRÓN Margarita Perfection is offering multiple platforms:

For the cocktail enthusiasts on the quest of Margaritas perfected by the masters

PATRÓN Margarita Month on The Drinks Drop Serving the bartending industry that has been serving us, PATRÓN extends its commitment to the trade as per the wider Bacardi portfolio’s initiative #RaiseYourSpirits also on International Margarita
Day.

Partnering with plenty of bars across the nation and the cocktail delivery platform The Drinks Drop, PATRÓN is making over 30 Margarita twists ready to enjoy at home.

Consumers will be able to select their preferred take on the classic and have it delivered straight to their doors while also supporting the venues with PATRÓN donating £1 for each cocktail sale directly to the bar.

PATRÓN Margarita Month is now running. PATRÓN Margarita Month on the Drinks Drop – £7,50 per cocktail.

For those striving for the perfect ingredients to make a Margarita – PATRÓN Margarita kits from Difford’s Guide

The leading mixology guide and PATRÓN have created bespoke bundled kits with the best
ingredients to create 15 Margaritas for just £5 each.

Featuring a bottle of PATRÓN Silver tequila 700ml, a 350ml bottle of triple sec, 6 fresh limes, a bottle of agave syrup, Difford’s Margarita Bitters, an easy jigger and two beautiful PATRÓN Margarita coupe glasses, these kits will make sure to keep your Margarita cocktail making skills at home going for a while.

On purchase of the kits, shoppers will also receive an invite to a virtual Margarita
making masterclass on 31st March, hosted by the expert ambassador Gianluca Pavanello.

PATRÓN x Difford’s Guide Margarita kits -m£74,95 contains ingredients for 15 serves . Available now.

For those after the tricks to become their own Margarita makers – PATRÓN Pantry x Margarita Perfection

The PATRÓN Pantry on the UK Amazon Brand Store – the first-of-its-kind cocktail pantry
featuring cocktails ingredients bundles, recipes cards and “how to make” videos – will receive a Margarita makeover.

Simple Margarita recipes and top tips from celebrated PATRÓN Perfectionists winners will show shoppers the tricks of perfecting the serve at home.

Whether in its classic version with Silver, in the Reposado variant or in the more contemporary, spicy take, different PATRÓN Margarita recipes will be available for shoppers to select and receive the ingredients of their favourite
one with a click.

Follow the advice of Anneliese Grazioli (Australia Perfectionists finalist), Rodolfo
Fregoso (Mexico Perfectionists finalist) and Tobias Lindner (Germany Perfectionists finalist) to learn the tricks of home bartending.

Click here to see the videos and recipes of the PATRÓN Pantry x Margarita Perfection

LEAVE A REPLY

Please enter your comment!
Please enter your name here