It has been a year since the nation began working from home and millions have been staring at the same four walls ever since.
So, to break up the drudgery of WFH and make for a more memorable nine to five, Heineken has put a bar on the end of a cherry picker and is delivered complimentary alcohol-free Heineken 0.0 beer to people through their windows.
Welcome to the world’s first ‘Wind0.0w Service’, which yesterday came to Manchester.
Picture the scene: a home worker is sat in their spare bedroom turned makeshift home office, on yet another video call, when there’s a knock at the window. In place of the normal view outside there’s now a bar suspended in the sky from the arm of a cherry picker, staffed by a celebrity bartender pouring a fresh pint of draught Heineken 0.0.
Heineken 0.0 could think of no more fabulous a face to staff the cherry picker bar in Manchester yesterday than famous RuPaul contestant and local resident Divina de Campo. The drag queen swapped the runway for other people’s windows and delivered Heineken 0.0 to homes across Manchester from up high.
Divina de Campo said, “I thought I’d reached new heights being a contestant on RuPaul’s Drag Race, but it seems today I’m going even higher, to deliver pints through people’s windows to my fellow northerners! I’m so excited to swap the runway for the Heineken 0.0 cherry picker bar for the day and bring some sparkle to people who are working from home.”
De Campo picked up the cherry picker bartending baton from lockdown disco legend Sophie Ellis-Bextor, and The Twang frontman Phil Etheridge who served pints through London and Birmingham windows earlier this month. ‘Wind0.0w Service’.
Matt Saltzstein, Beer Unit Director at Heineken commented, “Heineken 0.0 is all about saying ‘now you can’. Now you can enjoy a beer break while working from home with a tasty alcohol-free option. We wanted to bring this message to home workers in a memorable way – and attaching a bar to the end of a cherry picker to create the first ever window service certainly fits the bill.
With alcohol-free drinks more popular than ever we can’t wait to put smiles on people’s faces and 0.0 beers in their hands, through their windows!”
