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As the Chief Medical Officer and experts around the world warn of a “post-antibiotic apocalypse” and “the end of modern medicine”, Public Health England launches a major new national campaign to help ‘Keep Antibiotics Working’.

The campaign warns people that taking antibiotics when they are not needed puts them at risk of a more severe or longer infection, and urges people to take their doctor’s advice on antibiotics.

Antibiotics are essential to treat serious bacterial infections, such as meningitis, pneumonia and sepsis, but they are frequently being used to treat illnesses, such as coughs, earache and sore throats that can get better by themselves.

Taking antibiotics encourages harmful bacteria that live inside you to become resistant. That means that antibiotics may not work when you really need them.

It is estimated that at least 5,000 deaths are caused every year in England because antibiotics no longer work for some infections and this figure is set to rise with experts predicting that in just over 30 years antibiotic resistance will kill more people than cancer and diabetes combined.

The ‘Keep Antibiotics Working’ campaign urges people in the North West to always trust their doctor, nurse or pharmacist’s advice as to when they need antibiotics and if they are prescribed, take antibiotics as directed and never save them for later use or share them with others. The campaign also provides effective self-care advice to help individuals and their families manage their illness if they are not prescribed antibiotics.

Dr William Welfare, Consultant in Health Protection, Public Health England North West, comments:

“Antibiotics are essential to treat serious bacterial infections, such as meningitis, pneumonia and sepsis, but they are frequently used inappropriately to treat illnesses that can get better by themselves, such as colds. If you take antibiotics, when you don’t need them, the antibiotics will be less effective in fighting the next bacterial infection you get. To ‘Keep Antibiotics Working’ for you and your family, always take your doctors advice.”

Paul Cosford, Medical Director at Public Health England, comments:

“Antibiotic resistance is not a distant threat, but is in fact one of the most dangerous global crises facing the modern world today. Taking antibiotics when you don’t need them puts you and your family at risk of developing infections which in turn cannot be easily treated with antibiotics. Without urgent action from all of us, common infections, minor injuries and routine operations will become much riskier. PHE’s ‘Keep Antibiotics Working’ campaign helps to explain the risks of antibiotic resistance to the public. It is important for people to understand that if they are feeling under the weather and see their GP or a nurse, antibiotics may not be prescribed if they are not effective for their condition, but they should expect to have a full discussion about how to manage their symptoms.”

Professor Dame Sally Davies, Chief Medical Officer, comments:

“Without effective antibiotics, minor infections could become deadly and many medical advances could be at risk; surgery, chemotherapy and caesareans could become simply too dangerous. But reducing inappropriate use of antibiotics can help us stay ahead of superbugs. The public has a critical role to play and can help by taking collective action. I welcome the launch of the ‘Keep Antibiotics Working’ campaign, and remember that antibiotics are not always needed so always take your doctor’s advice.”

Public Health England’s new campaign is part of a wider cross-Government strategy, involving the agricultural, pharmaceutical and healthcare sectors, which tackles the threat of antibiotic resistance by increasing supply and reducing inappropriate demand. To help keep this precious resource in the fight against infections working, the public are asked to play their part and urged to always take their doctor, nurse or pharmacist’s advice on antibiotics.


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