UA92 is redefining its digital proposition as it gears up for growth with the launch of its brand new website that was designed

University Academy 92 (UA92) is redefining its digital proposition as it gears up for growth with the launch of its brand new website that was designed and created by Manchester-based full service digital agency, Pixel Kicks

The new site, which has been in intense development over the past three months, has been carefully curated around the organisation’s branding. The aim of the site is to create real stand out in what is considered to be a traditional sector.

Animation is a central theme as is the core messaging of UA92 being a game-changing educational experience that is designed to unlock greatness.

Students themselves have played a key role in its creation. UA92 invited a team of students to test the site at various stages to ensure it met their specific needs and also deliver an easy and seamless user journey for anyone who might be considering applying.

The highly responsive and UX inspired website boasts comprehensive course information, has the ability to facilitate applications and is fully integrated with UniBuddy and Microsoft Dynamics 365.

Dan Parr, Head of Design; and Senior Web Developer, Will Crawford, led the project from Pixel Kicks’ side. They collaborated closely with Stacey Anderson – Head of Marketing at UA92 – and Jenny Byrne, its digital marketing executive.

Dan Parr said, “This has been a fantastic project to work on. UA92 is a truly innovative educational organisation, and this new site reflects its position as being counter to the traditional and stuffy university sector. Empowering students is at the heart of everything it does, so we wanted to create a platform that represented that ethos and also gave the UA92 community a real sense of pride and ownership.”

Stacey Anderson commented, “It has been great to work with the talented team at Pixel Kicks. In a few short months they have been able to deliver a website that places the customer journey at the heart of the site’s experience whilst not compromising on our bold and distinctive brand presence and deliberately different approach to higher education”.

UA92 is higher education provider based in Old Trafford, Manchester, and offers a distinctive higher education experience with high quality learning at the core of everything it does. It was co-founded by Lancaster University and members of the Class of ’92, the Manchester United football players who won the 1992 FA Youth Cup, including Gary Neville, Ryan Giggs, Paul Scholes, Phil Neville, and Nicky Butt.

It delivers degrees that are designed to accelerate careers in the worlds of media, business, sport and digital with character development at the core. Its approach is inspired by the winning mentality of the Class of 92 and underpinned by the academic excellence of Lancaster University.

The curriculum, which is delivered in fixed morning or afternoon slots for the duration of an individual’s degree, is designed to enable students from a range of educational and socio-economic backgrounds to access high quality higher education. UA92’s vision is for high quality education for all.


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