Nothing defines 2020 better than the COVID-19 pandemic and the way it disrupted normal life. But digital technologies have benefitted a big deal because of this disruption. When social distancing became a norm, social media filled the void. In the same manner, many other digital technologies helped individuals and businesses to overcome the difficulties and they became top digital trends for 2020. For example, based on Artificial Intelligence (AI), Audext offers audio to text transcription service that can transcribe huge audio or video files in a few seconds.
Here, we list the 6 top digital trends for 2020.
1. Data Analytics
This aspect of computing that analyzes big data and brings out clear information, trends, and leads has been around for quite a while. Now, the process is largely automated. Getting to know where most of the traffic to your website is coming from is certainly going to help you plan your marketing efforts and ad campaign better. But data analytics has gone much beyond serving this rudimentary need. Now, it’s as important to digital marketing as it is to space sciences. This is one of the top digital trends of 2020.
2. Customer Data Platforms (CDPs)
In the bid to analyze and understand customers’ behavior, marketers always update their data. A customer data platform is an amalgamation of software that collects data from different available sources and updates the customers’ data profile. The defining aspect of CDP is that it is more geared to marketing and generating sales. Other forms of customer data collection may be used for relationship management or brand engagement and may employ a more discreet approach. CDP on the other hand makes the customer data on opens-source by making it accessible by different systems within the company.
3. Digital Security
As individuals and businesses use online resources more widely today than ever before, the need for digital security has become all the more important. From ordinary anti-viruses against minor failures to tools and mechanisms that safeguard your vital information from being stolen online and misused, the role of digital security has grown tremendously. Consequently, there are many innovative digital security solutions on the market now and it’s a growing trend. Biometrics that use fingerprints and face recognition technologies are part of the digital security products.
4. Connected Clouds (Public, Private, Hybrid)
Cloud has silently taken up a major space in the overall digital boom that we are witnessing right now. It serves two major demands of a growingly digitized world — storage and portability of data. A public cloud maintains the storage space on its servers for its members. The service is delivered and accessed by the internet. Google, Microsoft, Amazon among others provide public cloud services. A private cloud is an exclusive system dedicated to your organization. And a Hybrid cloud can use both Public and Private cloud systems. Together, they represent the entire spectrum of cloud technologies and the solutions they offer. This is another major digital trend of 2020.
5. Artificial Intelligence (AI)
Artificial Intelligence is a dominant digital technology trend of our time. It combines smart devices and deep learning to create Artificial Intelligence. It has the potential to replace humans in many of the functions where human error, vulnerability, and limitations come across as major handicaps. For example, transcription services have emerged as a major opportunity after it became easy to record audios and videos. A manual transcription service can take a long time to deliver the finished work while an online audio transcription tool such as Audext can do in a jiffy – in a few moments. This is possible thanks to AI technologies.
6. Internet of Things (IoT)
The Internet of Things (IoT) is an amazing yet very simple concept. It uses connected devices in different functions, processes, and people in a large organization to create a unified integrated system. Each of the connected devices freely exchanges data to keep everyone in the loop. This makes sure there is no disruption or delay in the work. Overall, it makes operations more efficient and prevents cost overruns.
Conclusion
We have just finished discussing some of the most powerful and popular digital technologies that remained top digital trends of 2020. Data Analytics, AI, IoT, Digital Security, and Customer Data Platforms (CDP) have emerged as the leading digital trends of our time. When it comes to transcription services, AI has made audio to text transcription easy and efficient. This is a great example of how digital technologies.
