For the last few years, marketers and other IT industry experts have said that social networks are indispensable. However, not many companies and agencies use all the social networks’ resources. And wrongly so.
Next, you’ll learn how an agency can take advantage of the experience of cosmetic brands that are great at running their pages. This article compiles five practical tips that will work for absolutely any business. A fresh look will help you face the new reality with courage and not be afraid to experiment.
Be friends with your subscribers
Many professionals say that you should engage your followers in conversation and try to win their attention by any means necessary. Few, however, advise making friends with your fans. In reality, trusting and honest communication with those who follow you will create a warm and welcoming atmosphere on social media.
Friendly communication will not create a sense of panic, do not worry. If a person is subscribed to a commercial page, he/she knows how to respect the boundaries of decency. Make reposts of publications in which you are noted by customers, kindly respond to comments, etc.
For example, Anastasia Beverly Hills shares video tutorials from its clients on its Instagram. And Glossier reposts any post featuring their signature soft pink colour. An online retailer makeup.uk has also adopted these tips to create an easy and bright social media feed. One condition: if you take someone else’s images, leave credits or link to the account.
Highlight your mission
Use hashtags to express your social position or to draw people’s attention to an issue you consider essential in your profession. Cosmetic companies use hashtags to let fans know that they do not test cosmetics on animals, use recyclable packaging, or have a socially important campaign.
The most prominent examples of brands using hashtags on social media are Dove, Aveda, and NYX. Also, some manufacturers come up with unique hashtags to fundraise for planting trees, fighting domestic violence, or other charitable causes.
Show how it works
In the case of makeup, videos are great for this purpose. TMs upload short tutorials to their pages using shadow, powder, mascara, or foundation, and subscribers leave feedback in the comments. Urban Decay creates the most stylish and useful videos for Instagram.
Your business can generate similar content, too. The more complex and confusing the topic, the more valuable your video will be. If you can provide your followers with a brief guide in simple words, you can gain popularity and attention faster.
Solve the problem for clients
This point is a bit like the previous one. Instead of videos, you should make detailed text messages to describe the solution to a particular problem in more detail. For example, the cosmetics brand Bare Minerals shares with subscribers helpful information on how to get ready for a date in 15 minutes or refresh your makeup in a couple of seconds.
You could try doing something similar in real estate or even law! Just replace the words date and makeup with something from your field. Show how to assess an agent’s skills in 5 minutes or check a lease agreement in half an hour.
Keep the visual in mind
Actors, Internet celebrities, and other stars are not the only ones who need to remember their content’s visual components. Even if you have a severe agency with a good reputation, you should still have a beautiful page. Photos and videos can be done in a formal style, but they have to be eye-catching and not create visual noise at a cursory glance.
Take a look at the social media of Dior Makeup, Lancome, or MAC brands to see the power of an aesthetic page. Each post matches the other in colour, style, and atmosphere. The same can be done for absolutely any business!
The MAKEUP online store also learned from all the brands mentioned to maintain their social media. It helped achieve a unified style, and customers could also learn more about the site’s goals, mission, and initiatives through their Facebook and Instagram pages.
