Salford Community Leisure is launching This Girl Can Salford, to inspire women aged 14 and over of all shapes, sizes and abilities to embark on a more active lifestyle.
In the process, the organisation, which is committed to enhancing the physical and cultural wellbeing of the community through sport, is searching for some real life inspiration for the campaign and asking women to come forward and tell their stories about their association with sport, health and fitness and explain why they could front this exciting campaign.
The winners will front this exciting campaign, becoming the faces of This Girl Can Salford and receiving a month’s worth of free group fitness classes. Their stories will be used on Salford Community Leisure’s social media pages along with pictures and video.
The finalists will also be invited to the Salford Sports Network Sports Awards dinner alongside some of the region’s biggest names in the industry on 23rd September.
The competition launches following the news that, according to the Active People Survey by Sport England, 63% of women in Salford did not partake in any sport.
For added inspiration, Salford Community Leisure has teamed up with some fantastic role models, both in and out of the fitness world. One such role model, middle distance runner Diane Modahl says:
“It is wonderful to see so many women being inspired by this campaign, and I can’t wait to see the entries for This Girl Can Salford. It is time for everyone to understand that sport and fitness is not an elite club, it is open to everyone and everybody has their own goals.”
