Ten Locks, Manchester’s new premium drinks supplier, has added two new spiced rum brands to its burgeoning portfolio.
The Salford Rum Company and Diablesse Rum – both Greater Manchester spirits brands – join Ten Locks this month and are set to be snapped up by bars and retailers across the country now.
The Salford Rum Company already has a fanbase of drinkers in Greater Manchester with its range of small-batch golden and dark spiced rums that are distilled, blended and bottled close to the old Salford Docks. The brand takes inspiration from the imports of Caribbean rums and world spices that came through the city’s famous docks during the early 1900s.
Via Ten Locks, the distiller’s Salford Original Spiced Rum (40% abv) – expertly infused with vanilla, nutmeg, cinnamon, ginger and dried Caribbean fruits, and Salford Dark Spice Rum (40% abv) – a deliciously dark rum with flavours of vanilla, coconut, burnt caramel and cloves – are available to retailers and bars nationally.
Diablesse Rum is a female-owned rum brand celebrating authentic, quality rums of provenance from the Caribbean. It strives to create unique blends, flavour profiles and offers a more elegant brand while challenging the way rum is traditionally perceived.
Ten Locks will grow the brands’ two flagship expressions in the UK. The award-winning Diablesse Caribbean Golden Rum (40% abv), is a blend of rums from some of the most highly regarded distilleries in the world; an eight-year-old rum from the Four Square Distillery in Barbados, a four-year-old Jamaican rum from Worthy Park, and a three-year-old Demerara rum from the famous Enmore Coffey still in Guyana – a wooden still that has been making rum since 1830.
It is aged in American Oak ex-bourbon barrels resulting in flavours of banana, butterscotch and fruitcake, with tropical fruit and peppery oak notes.
Diablesse Clementine Spiced Rum (40% abv) is the only clementine spiced rum in the world and an international gold medal winner. It is a 100 per cent single-origin Demerara rum from the world-renowned Diamond Distillery in Guyana. Using centuries-old traditional distillation methods, it is infused with only natural ingredients; clementine, ginger, cinnamon, vanilla pod and clove, and has a unique and appealing flavour profile.
“Our goal is to offer premium spirits of distinction with a clear point of difference to the UK’s bars and retailers, and that’s precisely what these brands are. As a Manchester company, we are particularly proud to support and nurture these two incredible local brands at a national level. We truly feel that Manchester deserves a place on the map as a destination of world-class spirits and these brands demonstrate what we’re capable of.
Spiced rums are gaining huge traction and the appreciation they deserve. At the same time, the raft of product development we’ve seen has started to swing towards high sugar and – at times – low-quality products, much like pockets of the gin category. Our partnership withThe Salford Rum Company and Diablesse means we step into these sectors proudly, with truly exceptional, high quality and very authentic products with real profit potential and consumer appeal for the drinks trade.”
(Becky Davies, Head of Commercial at Ten Locks)
Ten Locks’ portfolio, including Diablesse Rum and Salford Rum, is now available to the drinks industry nationally.
For more details, contact the Ten Locks team at sales@tenlocks.com.
