Selfridges Trafford is set to open a first-of-its-kind Personal Shopping destination, designed to offer a bespoke experience within a playfully elevated environment.
Its team of 10 experts will offer inspiration and solutions with a service that brings together Selfridges unique brand personality and its curated fashion, beauty and lifestyle offer.
This new flagship space will give access to exclusive, rare and one-off products, a program of immersive and intimate events, brand residencies and an intuitive, personalised approach to shopping. From one to one fine jewellery appointments to full wardrobe updates; time spent with friends or a family day out (with plenty to keep the kids entertained), Personal Shopping at Trafford blends exceptional service with entertainment, pleasure and relaxation, and is easily accessed across the North West.
Three years in the making, Personal Shopping has moved from a temporary location to a permanent home that is four times larger, with five suites and two social spaces, and where all lifestyle accessories and technology have been thoughtfully chosen and are fully shoppable. The space has been designed in line with Selfridges Sustainable Build Guidelines, using more sustainable materials where possible. Art commissions are a key feature, with British artist Saroj Patel providing a textile centrepiece, alongside a temporary exhibition by visual artist, Clare Kenny [See Editors Notes].
From thoughtful details like Bang & Olufsen TVs and speakers in suites, through to special experiences like a wine cellar curation, or a Christmas home décor service for the festive season, imaginative, innovative thinking will mean there are always reasons to visit and new ideas to discover.
Vicki Cain, Selfridges Trafford General Manager, says: “We’re thrilled to be expanding our destination to offer clients a truly elevated, seamless personal shopping service. The space has been beautifully designed as a place where customers can feel at home with us, and our team of experts are here to provide them with unparalleled access to brands and a calendar of exclusive events and experiences, helping our customers to live brighter.”
