Following the success of Mindful Chef’s exclusive recipe box partnership with Waitrose, the healthy food brand is pleased to announce that it is exclusively launching a chilled Ready To Go range into 300 Waitrose stores nationwide.
Ideal for quick office lunches and fuss-free suppers alike, Mindful Chef hopes to carve a space within the burgeoning chilled prepared category as the go-to healthier option, in turn shifting consumer perception of the prepared meal market.
Fish Pie with Sweet Potato Mash; Chilli con Carne with Brown Rice; Black Chickpea and Cashew Korma with Red Rice and Chicken Tikka Masala with Brown Rice each serve one person and retail at £6, taking inspiration from Mindful Chef’s popular D2C recipes. In a UK first, Mindful Chef believes they bring the only gluten-free, dairy-free and refined sugar-free range to market providing a genuinely healthy solution for those low on time, with each meal taking just five minutes to cook.
Charlotte di Cello, Commercial Director at Waitrose commented,“We are excited to build on our recipe box partnership with Mindful Chef, with the exclusive launch of their chilled meals range. These meals allow us to offer our customers healthy, nutritious and convenient meals from a brand who shares our passion for great quality, great tasting food which is sustainably and ethically sourced.”
Giles Humphries, Mindful Chef Founder and CMO added, “At Mindful Chef, our core mission is to make healthy eating easy through bringing healthy, quality & sustainable food directly to people’s homes. We’ve been on an exciting journey since 2015, delivering over 20 million healthy meals to households across the UK.
We’re proud and excited to partner with Waitrose given the perfect fit of our values and passion for the highest quality produce, and thrilled to launch our new chilled ready meal range exclusively with them.”
Mindful Chef’s strategy to make healthy eating easy on all occasions has seen the brand amplify its Ready To Go range by 27% YoY 20/21 to suit evolving consumer needs. As Covid restrictions ease and consumers seek convenient, time-efficient options more frequently, Mindful Chef has seen particular success across its Ready To Go range which now includes smoothies, granola, muesli, soups, broths, prepared meals (both frozen and chilled) and even desserts – all free from gluten, dairy and refined sugar.
The chilled range will join Mindful Chef’s frozen prepared meals which also rolled out into 300 Waitrose stores nationwide in March.
