In a first for McArthurGlen, the partnership will be brought to life with a standalone fashion rental pop-up space, where guests will be invited to explore the By Rotation app and rent items directly from the space. The Centre will host the most sought-after wardrobes of the By Rotation community, with styles for every occasion. From a low-key birthday dinner to a far-flung destination wedding, the pop-up promises to deliver joy as guests discover hidden gems before shopping for their accessories from the wider Centre brands.
By Rotation is a free app for fashion lovers to rent and lend their own wardrobes. It promises a new way to consume fashion and as the only purely peer-to-peer rental model, it prioritises its community and positions itself as a social app. Not only does it allow its users to rent out quality pieces at a fraction of the retail price, it also economically empowers them by allowing them to monetise their wardrobes.
Boasting a vibrant and diverse community of over 300,000 users – from students, professors, bankers, and lawyers to style icons, fashion A-listers, celebrities and royals, the By Rotation pop-up will invite guests to rent from a selection of over 150 sought-after fashion items, specially selected from the app’s top ‘Rotators’. Rentable brands will include The Vampire’s Wife, Ganni Jacquemus, Zimmermann, Rat&Boa and Rixo.
Thanks to the partnership, guests will be able to browse, try and rent items from these in-demand brands for a fraction of the retail price, as well as find the perfect shoes, bag or accessories to compliment and complete the look from McArthurGlen Cheshire Oaks premium retailers including Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.
McArthurGlen Designer Outlets are the perfect destination to find investment pieces to last season after season. Buying better quality is essential to making clothes & accessories last longer, reducing human impact on the planet.
By Rotation Founder & CEO, Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally. Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”
Kenny Murray, General Manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us. This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers. We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”
Renting items from this innovative pop-up space will operate completely cash & card free. By downloading the free app, users can create a profile free of charge with no waiting list. Once approved, users can start listing, renting and now buying right away.
The By Rotation pop-up space will open to the public at Cheshire Oaks Designer Outlet on Friday 22nd July, and will welcome guests to browse and try on items available to rent in-app until 31st July.
