Manchester and PZ Cussons Shower and bathing brand, Imperial Leather, has announced a twelve month partnership with Seashell Trust, with an aim to raise over £100,000 for the charity.
For every special pack of Imperial Leather Original Bar Soap sold, 1p will be donated to Seashell Trust to help raise funds to create two new multi-sensory rooms.
Seashell Trust is a charity that transforms the lives of profoundly disabled children and young people, from across the UK, with complex combinations of physical disabilities, learning and communication difficulties, brain damage, autism, visual and hearing impairments, by providing residential education and care.
The multi-sensory rooms are a vital part of their on-going interventions, helping the children to learn and understand the world around them. The rooms provide a stimulating multi-sensory environment using interactive lighting, music, and fragrances to stimulate the children’s senses of sight, hearing, touch and smell.
Rebecca Wilson at Imperial Leather, said: “This partnership is a fantastic way to raise money for a charity that is very close to our hearts – and ultimately support all those who rely on it.
Mark Geraghty, Chief Executive and Principal at Seashell Trust, said: “The two Multi-Sensory Rooms will be a fantastic addition to the brand new state-of-the-art houses we are building. They will help in our mission of being able to support many more young people in the UK with profound and multiple neuro-disabilities by 2020.
“Once completed hundreds of children, young people and their families will use the rooms, increasingly through our widespread, short-break programme for families in crisis.”
The Imperial Leather brand goes all the way back to 1768 when a Russian nobleman called Count Orlof commissioned a brand of perfume from Bayleys of Bond Street in London.
The perfume was called ‘Eau de Cologne Imperiale Russe’. In 1921 Bayleys was acquired by Cussons Sons & Co, chaired by Alexander Tom Cussons.
It was not until some years later in 1938 that Alex Cussons used the original perfume and created Cussons Imperial Leather soap and other toiletries.
The soap was initially called ‘Imperiale Russian Leather’, but was soon renamed to Imperial Leather.
