This (Black) Hack Friday, boohooMAN have launched their first augmented reality billboard in Manchester.

The online fashion giant has officially kicked off their new dystopian vision for this year’s huge Black Friday campaign, HACK FRIDAY with their digital character and ‘hacker’ Robin.

The campaign follows the story of young Robin who has infiltrated the world of fashion by offering up unexpected discounts for all consumers.

As well as billboard, they’ll be fly postering QR codes in cities across the world.  Each billboard will contain a QR code which upon scanning will open the augmented experience where the hacker comes to life and reveals additional offers to the customer.

These offers will be on top of site promos allowing the customer to receive a higher percentage off-site.

The move into the AR space comes at a culturally relevant time with the likes of the metaverse, NFT’s, cryptocurrency and augmented reality all becoming a prominent force for the future.

Head of Ecommerce at boohooMAN, Victoria Pearson commented,“Our aim was to lift traditional billboard spaces by utilising augmented reality alongside the cyber hacking revolution. This campaign is the first of a number of digital projects we are working on to provide more value to customer’s long term.” 

CEO Samir Kamani added, “This is an exciting time for the boohooMAN. We are able to give customers the opportunity to scan our posters and billboards around the world to receive special offers and experience our virtual reality. We’re proud to be one of the first to launch an interactive digital experience on this scale.” 

boohooMAN will also be offering some huge deals on Friday 26th & Monday 29th November so be ready!


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