Following the huge success of last year’s initiative in London and with train punctuality plummeting to a 13 year low in the UK1, Gordon’s gin plans to delight consumers in Manchester and turn their travel woes into travel wins. The popular gin brand’s #YayDelay service will officially launch in the city on Friday 26th May.
Right ahead of the Bank Holiday weekend – a time of year that is sadly synonymous with travel chaos – Gordon’s will be rewarding delayed rail passengers in Manchester with the chance to claim two gin & tonics for the price of one.
#YayDelay monitors news, social chatter and real-time train delays in order to unlock the 2 for 1 Gordon’s gin & tonics offer for frustrated travellers.
Travel disruptions often fall at inopportune times of year and this May Bank Holiday is no exception, with engineering works planned across the Manchester area over the weekend2.
Fortunately, Gordon’s gin is on hand to make the wait ahead of your delayed journey more enjoyable. Passengers travelling across the Bank Holiday weekend should keep their eyes peeled on Gordon’s gin UK social channels to see if the volume of train delay chatter triggers the 2 for 1 G&T offer.
A 2 for 1 Gordon’s G&T coupon can then be claimed via the Gordon’s gin UK Facebook Messenger chatbot and redeemed at Stonegate Pubs, including Slug & Lettuce, Yates, Proper Pubs and Walkabout outlets across Manchester.
Following the Friday 26th May launch, #YayDelay will then be available to weary travellers over the summer if there is enough train delay chatter online to trigger the service, allowing them to enjoy the benefits of the service ahead of embarking on their onward journeys.
Follow the Gordon’s gin UK Facebook page at facebook.com/GordonsGinUK to keep up to date with the latest news and find out when you can treat yourself or head to yaydelay.com to keep up-to-date to find out when you can treat yourself to two pre-train tipples for the price of one.