Brand-led and strategic design agency BGN, have delivered a launch campaign for Accent Housing’s new corporate strategy, which includes and emotionally driven one-hour film called ‘So Far’
The strategic, brand-led design agency initially worked on a brand refresh for Accent after winning a competitive pitch – then creating a branded microsite, corporate brochure and film to support the housing company’s 2018-2021 strategy launch, working in collaboration with The Gate on the production of the film.
BGN Founder and Operations Director Antonio Giansante said the emotive film is made up of 13 mini-episodes and features current tenants and Accent staff discussing personal stories and experiences.
He said: “Working with Accent and the housing provider’s tenants has been both a humbling and fantastic experience and the end result is work we are very proud of. While it may be a fairly hard-hitting film, we knew Accent wanted it to be created with ‘With you for your journey’ very much at the forefront. The film and the 13 episodes are now available to view on the microsite as is Accent’s 2018-2021 strategy which is shaped to help the company deliver high quality homes in response to the UK housing crisis and transform services provided to tenants.”
BGN is based at Manchester’s modern community NEO. Since forming in April 2017 the company’s strategists, designers, developers and project managers have worked with a raft of brands across several sectors including Carlsberg, Brand Attic, Lancashire Farm, V1BE, Radio.co, Natural Therapy London and more.
Founded in 1966, Accent Housing works to provide safe, secure, quality affordable homes for a diverse range of customers in the UK. The homes and services provided support residents and communities to realise their aspirations for better living.
Accent Housing Chief Executive Paul Dolan said: “We’ve been delighted to work with BGN to help launch our new Corporate Strategy and promote some of the great work our sector does. BGN have been professional throughout the filming process, and our customers have enjoyed the experience and been made to feel at ease. The end result is something we are really proud of, and the production has made a lasting impression on customers, staff and whoever has seen them. We are delighted to have BGN on board as a key partner.”
