In the UK, only one in five women do enough exercise to stay fit and healthy. This statistic is proven to be credited to self-esteem issues, body image and a lack of non-competitive environments for women to exercise in. Be:FIT aims to break down these barriers by creating a space for like minded women to support and encourage one another in a healthy lifestyle.
Be:FIT London Fitness festival is touring the UK this summer visiting different cities with the Be:FIT bus, where the team and professional trainers be delivering free workshops and fitness classes, pop-up protein and lunch stations and drop-in advice sessions from professionals, in a bid to bring health and fitness and the Be:FIT experience to all regions of the UK.
The Manchester activation will see a range of free Be:FIT takeover fitness classes, including a 3D CrossFit class followed by a body confidence and self esteem talk from health and fitness influencer and Girl Gains founder Vicky Spence. Be:FIT will also be hosting an exciting fitness event at Reebok HQ for both Reebok and Adidas staff, which will include fun and unique workouts, strength and conditioning workshops and nutritionist talks. The event aims to promote the Adidas Group’s excellent health benefits for staff, following their achievements in being voted one of the top companies in the UK for staff health benefits for several years running.
Rachel Chatham and Chelsea Cox, the organisers of the festival, say, “The aim of the Be:FIT Tour is to reach as many people as possible, and inspire a new audience of women to become passionate about health and fitness, and gain self-esteem with their own body image. From fitness and yoga classes in various gyms and studios, to pop up nutrition workshops, body confidence workshops and more, women will be able to take part in inspiring and motivational activities free of charge, that will help equip them with tools and information to improve their own health and body image”
More info HERE
