Amazon is further expanding its grocery offering in the UK by partnering with Iceland to make its selection of great value groceries available to Prime members
The partnership with one of the country’s biggest and most loved supermarkets will offer Prime members the full Iceland selection on Amazon, with free Same-Day grocery delivery options available.
Iceland on Amazon’ will initially be available in selected postcodes within Greater Manchester, before being rolled out in more locations in the coming months. The supermarket follows Morrisons and Co-op in making their grocery offerings available through Amazon, and customers will be able to choose from thousands of groceries – including Iceland’s own label fresh and frozen items, exclusive brands including Greggs, Heinz, My Protein and TGI Fridays, and many more everyday essentials and family favourites. All items will be sourced directly from a local Iceland store.
John Boumphrey, UK Country Manager, said:
“Our new partnership with Iceland offers customers an even bigger selection of great value groceries on Amazon, with lots of delivery options available for Prime members. We are working hard to create a best-in-class grocery shopping experience for customers, adding some of the country’s most loved supermarkets to our Fresh offering online, alongside the opening of new, innovative Amazon Fresh stores.”
David Devany, Chief Customer & Digital Officer, Iceland said:
“We’re committed to helping our customers shop the way they want and access our great value products whenever they need them most. Partnering with Amazon is yet another way that Iceland customers can get their hands on our exclusive brands and freezer favourites. This is also an exciting opportunity for us to introduce new shoppers to the benefits of shopping with Iceland.”
Iceland on Amazon will be available on Amazon.co.uk and on the Amazon app. Customers should visit Amazon.co.uk/grocery and enter their postcode to be shown the shops available in their area which also include Amazon Fresh, Co-op on Amazon and Morrisons on Amazon.
