It may have been a grey 2020, but according to the latest carpet colour scale of Great Britain, 2021 is all about being beige.
A new map reveals nearly two thirds (61%) of British homes have “beige scale” carpet. Up in the North West and areas of Scotland, grey is the most dominant colour in terms of Brits ideal carpet choice.
Floor specialists, Tapi Carpets & Flooring, asked 2,000 Brits about their carpet preferences; what they have in their homes and what colours they secretly love. And it would appear, while many homes currently adorn grey floors, it’s earthy, beige carpets that are fast becoming the most desirable.
The Midlands to the South East has an array of ‘French whites’, ‘Mahogany’ and ‘British Tans’.
The research, commissioned by Tapi Carpets & Flooring, found one in 10 people have been inspired by TV shows to add colour into their home décor, with nearly 20% confessing to a love of ‘Guardsman’ red and ‘Peacock’ blue.
And just under a third claimed to have once again reclaimed a love of patterned, textured or striped carpets – with popularity surprisingly surging in the under 30s.
Brits may believe beige carpets are this year’s must-have interiors trend, but more than a quarter are also opting for wooden look or smooth floors in their homes to provide a functional, multi-use space.
“Lockdowns have forced many people into the great outdoors, to reconnect with nature and bring the outside in. This is reflected in the home with a rise in warm, earthy tones and a surge in beige based interiors.
Interestingly, people are also embracing creativity in their homes, reclaiming their love of patterns, textured and coloured carpets or patterned vinyl flooring. In a world where trends are often driven by Instagram and Pinterest posts, young homeowners are proving to be more open to exploring colour than the generation before them. Something we believe we will see more of in 2021 across both carpets and flooring.”
(Johanna Constantinou, Brand and Communications Director at Tapi Carpets & Flooring)
As Brits remain housebound, a quarter claim to have more disposable income to spend on home interiors than ever before.
As more people struggle with working from home, home-schooling or a combination of both one in 10 said they worried about colleagues seeing their “ugly home interiors”, and have even decorated a smart backdrop to make their home look more impressive.
Today 42% claim flooring determines the look and feel of people’s home décor choices meaning flooring has become one of the most important decisions you can make when creating an interiors scheme.