Depending on your listing, your car could sell quickly and at a good price, or your ad may be buried under a pile of other listings and you may not get any offers.
To avoid the second situation, we listed the basic steps to take for a successful sale.
1: Get a Professional Assessment of your Car’s Value
This step is not mandatory but if you want to make sure you’re not being ripped off and you’re not overestimating your precious vehicle, you need it. According to behavioural studies, people tend to overestimate things they own, because we are emotionally attached to them.
Now, most of us develop emotional connections with our favourite vehicle, so it’s no wonder you may be putting a higher price on your baby. That’s why a professional assessment is needed: it gives you an objective perspective on things.
A professional will value your car based on several factors:
- Vehicle’s condition
- History of accidents
- Modifications & Recent repairs
- Number of owners (in the case you also bought it as a used car)
With this knowledge in your possession, you will know which offers to turn down and which to accept.
2: Find the Right Platform for your Ad
In today’s day and age, you have a plethora of options when it comes to placing ads, so don’t sell yourself short.
First, you can use local options such as newspapers, flyers, posters, and so on. But we strongly recommend using online platforms. For instance, you can use a service like Autovolo to sell your car quickly and without too much effort.
This type of sites allows users to post detailed photos of the vehicle and fill in all the required information from the comfort of your home. Furthermore, you can answer any messages or proposals using your phone or computer.
Not to mention that an online platform will disseminate the ad to a wider range of buyers, which means you’ll have more offers than if you’d just stick to the local means of promotion.
3: Make your Listing More Appealing
The secret of any fast sale stands in its attractiveness for the buyers. Now, most online platforms specialised on intermediating vehicle selling/buying will have lots of users. As a result, your listing will be one of many, which can slow things down.
However, there are some things you can do to speed things up:
- High-quality photos – If you want to attract more buyers, post more than one photo. People should be able to see the interior, the exterior (side, front, and rear), under the bonnet, and even under the car.
- Clean your car – Of course, this step should be taken care of before the photo shoot. We recommend a thorough cleaning inside and outside, so the vehicle will look its best.
- Mention the problems – When you buy a used car you don’t expect it to be perfect, but most sellers hide this fact. So, stand out from the crowd mentioning any dents, scratches, or problems the car may have. This builds trust with a possible buyer.
4: Get the Details Right
When crafting the ad, it’s crucial to get the mechanical details right. This shows you know your vehicle and you were capable to take care of it as recommended by the producer.
So, before you place the ad, go on the producer’s site and compare notes. Make sure you got the type of engine right and that the description matches the specifications on the site. If you miss this step, serious buyers may not want to take a second look at your ad and you may get stuck with shady dealers who want to rip you off.
In the end, make sure to list all the extras you know the car has (either installed by you or provided by the manufacturer). Things like sound and infotainment systems, navigation, climate control and more, can help you place on top of the page.