One of the world’s longest running creative and lifestyle brands, Reeves, is heading to Manchester as a part of its mission to democratise creativity and encourage everyone to Show Your Colours.
Reeves, who have been producing artists materials for 250 years, is landing in the Northern Quarter’s popular and buzzing café, Foundation Coffee House, bringing a creative hub to the venue to demonstrate how everyone can be inspired, with simple, everyday tasks.
The one off pop-up event, taking place over two days on Sept 22 and 23, from 11am to 8pm, will be a vibrant hub where attendees can take time out to unleash their creative side using the extensive Reeves product range.
The Show Your Colours Tour comes off the back of Reeves’ recent rebrand and relaunch as part of its quest to make creativity accessible to all and help us all find time in our day to ‘switch off’ in meaningful ways.
Daniel Mark Carr, Senior Global Brand Manager at Reeves, said: “We are living in an increasingly ‘always on’ society. Surveys suggest that 80 per cent of us will check our mobile phones as the very first thing we do each day*. We spend an average of almost nine hours on screen every day**.
“There’s a creative side in all of us and studies have shown that ‘switching off’ and using this time meaningfully can have a beneficial effect. We are so excited about coming to such a vibrant and creative area of Manchester. We keen to share with everyone just how rewarding and enjoyable just a few minutes of creativity can be.”
A recent study*** found 45 minutes of creative activity significantly lessens stress in the body, regardless of artistic experience or talent.
Carr continued: “These days, creativity means so much more than ‘fine art’, and while consumers are increasingly embracing their creative side, we want to be able to encourage more of that. Reeves has been at the forefront of enabling creativity for 250 years and we want to continue empower consumers to harness their creativity through Show Your Colours.”
Acclaimed illustrator and printmaker, Elliot Kruszynski, has partnered with Reeves to ignite their new mission and will also be in attendance at Foundation Coffee House, sharing his tips and advice. Elliot’s designs are being brought to life at the events through an animated flipbook and postcards which attendees can personalise with Reeves wide range of newly rebranded products.
Elliot Kruszynski, said: “Creativity is about taking inspiration from everywhere and getting stuck in. I don’t like to plan stuff out because creativity is a state of mind – it’s not about right or wrong, and it certainly isn’t a qualification. I’m excited to be working with Reeves in Manchester to show how everyone has a creative side and the benefits of embracing this. I encourage everyone to get involved and join us at the Manchester Show Your Colours event.”
Dom Beardwell, director of Foundation Coffee House, said: “Manchester’s Northern Quarter is a hive of creatives. We’re really excited to be working with Reeves to demonstrate how creativity can be expressed in different ways. We’re looking forward to welcoming everyone to Foundation and providing them with delicious coffee to jump-start their imagination.”
Attendees will be given a free gift pack to continue their creative journey and can tap into Reeves extensive online content of how-to videos and ideas for creative inspiration – all available on www.myreeves.com and Reeves social channels. They will also receive exclusive discounts at Reeves partnering retailer, Fred Aldous.
Mark Aldous, director at Fred Aldous, said: “We are extremely excited to be working with Reeves to unleash creativity across Manchester. Based in Manchester’s Northern Quarter we stock a wide range of Reeve products where attendees can redeem their exclusive discounts.”
Show Your Colours is a drop in event where everyone is welcome and no registration is needed.