Thomas Dakin Gin, the UK’s fastest growing craft gin, has unveiled its first ever billboard advertisement at Manchester Piccadilly Railway Station.
The eye-catching billboard is set to raise the profile of the small batch gin with the strap line “Where Gin Begins’, encapsulating Thomas Dakin’s historic beginning as the pioneer and forefather of quality English Gin since 1761.
Thomas Dakin Gin, named in honour of the young innovator, was launched in Manchester in July 2015. Thomas Dakin is distilled in small batches in a baby copper pot still and the Master Distiller uses a secret recipe of eleven botanicals which include some traditionally used for making cordials in the 18th Century, as well as juniper, orange peel and English coriander with the unique addition of red cole to give the gin its long, lingering finish.
Horseradish, or red cole as it was known in Dakin’s day, was used to revive weary travellers journeying by coach and horses from London to Scotland taking a break in the region.David Hume, Creator and Director of Thomas Dakin Gin says, “As Thomas Dakin Small Batch Gin continues to grow across the UK and in Global Travel Retail in particular, we are continuing to remind our consumers of our unrivalled distilling expertise, heritage and association with Manchester.
The ad features Thomas Dakin’s distinctive red brick and a shot of the bottle itself and has the strapline ‘Where Gin Begins’ linking the brand to Thomas Dakin himself who was the forefather of English gin.”
Thomas Dakin Gin is available in luxury retail – Harvey Nichols and Selfridges and across UK grocery in Waitrose, Tesco and Asda. It is also available in Booths across the north of England and online at Ocado.com, 31Dover.com, GinFo
