The Salford Rum Company is creating a buzz with the launch of a third expression to its portfolio of premium rums; Salford Honey Rum joins the brand’s original Spiced Rum and Dark Spice Rum to create a trio of tempting, top quality delights.
Distilled and bottled in the shadows of the old Salford Docks, the gloriously gorgeous premium Honey Rum is blended with locally produced honey to deliver natural sweet and floral notes. It has been created as a tribute to Salford’s dock workers of old, known locally as the worker bees.
The floral honey sweetness, coupled with the deep intensity of Salford Rum’s golden spiced liquid, creates a well-balanced flavour with honeycomb, caramel and butterscotch notes on the palate. It is perfect served over ice on its own, or with a variety of ingredients to create new twists on classic cocktails such as the Bee’s Kiss, made with cream and garnished with honeycomb.
Salford Honey Rum has been made in partnership with Manchester-based The Finest Honey, a beekeeper collective that sells surplus honey and sources honey from rescue bees
The Honey Rum is destined to become a collector’s item for rum lovers, too, due to its aesthetically pleasing bottle. With its gorgeous black and rose-gold foil print and honeycomb motif designed by local artist, Dave Draws, the bottle also features the worker bee – a symbol of Manchester and Salford workers – on the seal and cap – meaning the Honey Rum will make a beautiful gift for anyone with a connection to the Northern cities.
The Salford Rum Company was created in 2018 when James Harrison and Tommy Gaughan – rugby-league-playing high school friends – took inspiration from the growing gin category, which was flying high due to buckets of innovation and creativity and set out to make a local premium rum that would rival the luxury gin products on the market.
The spirits firm took the region’s rum crown in 2020, after seeing a 1000 per cent uplift in sales due to the Covid-19 lockdowns leading to the trend for fancy cocktail making at home. The weekend of Black Friday and Cyber Monday 2020 saw the firm ship 1,200 bottles – more than the previous year in the space of just a few days.
The Salford Rum Company’s three premium spiced rums are created as a passionate celebration of the history, heritage and people of Salford Docks in Greater Manchester throughout the late 1800’s and early 1900’s. An era whereby the city’s Salford Docks grew to be the third largest port in the UK, the spirits take inspiration from the rums, fruits and spices from the Caribbean which were landing on British shores for the first time. The result is something special, indeed; much like the city where these rums were born, the products are bursting with character and confidence that delight even seasoned rum aficionados.
“To coin a local phrase, we are absolutely “buzzing” to launch the Honey Rum to our product portfolio. This third expression has been a long time coming and we have taken time to ensure it hits the right note with the UK’s growing number of spiced and premium rum drinkers.
It’s great to partner with The Finest Honey, too – it’s a fantastic organisation that sells surplus honey from a range of regional producers, and the link-up is testimony to how we work in Manchester and Salford – collaboratively and for the greater good.
Our products have developed a cult following regionally and are starting to gain a following nationally, too. We look forward to seeing how much our fans love the new Honey Rum, and how they use it creatively to make amazing cocktails and incredible creations at home.”
(James Harrison, co-founder of Salford Rum)
The Salford Company Honey Rum (37.5% abv) 50ml – £30.00 here.
