Last weekend’s BRITS saw its biggest uplift yet across its social channels, as well as significant Official Charts uplifts across performing artists and award winners on the night.
The 2026 show marked the first time the UK’s biggest night in music has been staged outside of London in its five-decade history, and today’s figures show it has connected with more music fans at home and around the world than ever before.
The show was broadcast on ITV1 and ITVX in the UK and, for the first time, on ITV’s YouTube channel, as well as on BRITs’ YouTube channel for those outside of the UK
Social media content on the BRITs owned channels (@BRITs) broke records once again, with video content from the 48 hours post-show amassing in excess of over 250 million organic views, an increase of 275% on last year.
Driving this phenomenal growth is Instagram, with 162 million views, up 400% from 32.4 million views in the same period last year. Followers of BRITs’ Instagram were treated to exclusive content throughout the night, including premium arrival videos of some of the biggest names to feature in this year’s show, such as Harry Styles, Olivia Dean, and ROSÉ, and stunning winners photography featuring the night’s victors, including Mark Ronson, Noel Gallagher, ROSALÍA, and more. The account, which doubled the number of posts when compared to the same period in 2025 to over 220, saw over 10 million likes across the 48 hours following the event, as well as just shy of one million content shares.
Views of Facebook Reels topped 70 million for the first time, with highlights including clips from the spectacular all-star tribute to the late Ozzy Osbourne, Olivia Dean’s acceptance speech for Mastercard Album of the Year, and Dua Lipa’s surprise appearance during Mark Ronson’s medley of hits.
YouTube broadcast the show to non-UK viewers once again for the 13th consecutive year, with views doubling compared to 2025, with over one million tuning in from overseas. There were over 4 million views of content on The BRITs’ YouTube channel, up from 1.3 million views on 2025, with all 10 performances from the ceremony amassing a total of 10 million views, including over two million for Harry Styles’ debut live performance of ‘Aperture’, and four million for ROSALÍA’s spectacular rendition of ‘Berghain’, featuring Björk.
Video views on TikTok also increased drastically, more than doubling from 9.3 million in the 48 hours following the show in 2025, to over 19 million in 2026. With all angles of the red carpet and show covered, fans had more access to the biggest night in British music than ever before.
ITVX’s BRITs coverage saw impressive growth with over 2 million total streams to date, achieving an over 60% increase year on year. ITV1 was the biggest channel in the slot across all key demographics*, reinforcing the BRITs’ position as a tentpole live event. The 2026 show proved a hit with younger viewers as nearly half of the coveted 16–34 demographic watching TV during the timeslot were watching the BRITs. This 49% share meant The BRITs achieved the highest peak share for any commercial programme in the 2026 calendar so far. In a landmark first for the channel, The BRIT Awards 2026 was made available to stream on ITV’s YouTube for UK viewers, marking a highly successful digital expansion.
In the Official UK Albums Chart, performers and winning artists enjoyed marked increase in demand for their music post-show. International Artist of the Year ROSALÍA saw a +583% increase with album ‘Lux’ new at 18; likewise International Group of the Year winners Geese have seen their album ‘Getting Killed’ back in the Top 40 at 33, with an uplift of +177%.
In celebration of his two award wins, Sam Fender’s Mercury Prize winning album ‘People Watching’ also nudged into the Top 40 and moved up to 38 from 50 (+25%) with RAYE’s ‘My 21st Century Blues’ going from 61 to 50 (+19%). Olivia Dean’s ‘The Art of Loving’ has an uplift of 16% and SOMBR’s ‘I Barely Know Her’ sees an uplift of 10%.
In the Official UK Singles Charts, performing and winning artists have enjoyed an uplift in streams or sales. Breakthrough Artist winner Lola Young’s ‘Messy’ is up 18% from 81 to 67; Alex Warren’s ‘Ordinary’ moves up to 14 from 19 (+25%); Harry Styles’ ‘Aperture’ moves up 12% from 16 to 15. ‘Rein Me In’, the BRIT Award winning Song of the Year with Mastercard from Sam Fender and Olivia Dean, has seen an uplift of 18%.
