Passengers are being offered a new ticket that allows them to switch between trains, buses and boats in Cumbria.
It comes as a growing number of tourists are booking trips to the Lake District and other popular UK holiday destinations this summer, amid uncertainty over international travel.
The Cumbria Travel Pass grants customers unlimited travel across the county on Northern, TransPennine Express and Avanti trains, Stagecoach bus services and certain Windermere Lake Cruises boats – allowing them to make as many stops as they want along the way.
The new pass, which costs £40 per person for a day or £99 for three days, is now on sale and can be bought from ticket vending machines, station ticket offices and online. There are discounts for children and passengers with Railcards.
It replaces five different types of Ranger tickets which were previously available to Northern passengers in Cumbria, and was introduced as part of a strategy to make ticketing simpler and more convenient.
Northern runs services on several different routes in Cumbria.
There is the Furness Line, which allows passengers to travel between Barrow-in-Furness and Lancaster while enjoying views of Morecambe Bay, the Lakeland fells and the Cumbria coastline along the way.
Services also operate on the picturesque Lakes Line, between Oxenholme to Windermere. Running through the Cumbrian countryside, they call at Kendal, Burneside and Staveley, and provide great access to the Lake District fells.
Passengers who get off at Oxenholme station can walk or catch a bus to Bowness Pier and enjoy a sightseeing boat trip with Windermere Lake Cruises.
Alex Hornby, Commercial and Customer Director at Northern, said: “We’re excited to launch this new travel pass. It gives customers real flexibility and peace of mind as they switch between providers, travelling by train, bus and boat – and saves money for those who would usually buy separate tickets for each.
“It’s ideal for anyone looking to travel across this beautiful part of the world, as they can hop on and off at any stop.”
Sue Clarke, Marketing Manager at Cumbria Tourism, commented: “This is such great news for our visitors and residents, making it even easier for them to explore our stunning county car free.
“Cumbria’s Destination Management Plan sets an ambition for Cumbria to be a leading sustainable and accessible destination, and joining our rail, bus and boat travel together in this way helps make planning simpler.
“So whether people are looking to discover Cumbria’s coast, lakes, towns, villages or landscapes, this new pass opens up more opportunities to explore the county in a sustainable way, while supporting local businesses, spreading visitor spend and encouraging people to go beyond the best known locations.”
