With the UK currently experiencing a third lockdown, and Blue Monday, often considered the most depressing day of the year, falling on Monday 18th January, a northern collective of entrepreneurs have launched Lumin Elix, a direct response to combat seasonal affective disorder and lack of Vitamin D during the winter.
Lumin Elix is a light therapy lamp, able to reach a total Lux (brightness) of 12,000, mirroring that of bright daylight. The benefits of the lamp can be seen when having regular 30 minute sessions of bright light therapy a day.
Launched by Craig Davies, Steven Powell and Samuel Dyson, the trio are on a mission to promote the huge benefits of having enough light each day.
With a background in hospitality, launching Manchester’s first nightlife app, Viper, and hospitality reservation platform Seatd, Lumin Elix is a new venture for Craig Davies and Stephen Powell, both from Manchester.
Joining forces with Samuel Dyson, a property entrepreneur from Yorkshire, they look to begin a steady roll-out of the light therapy lamps, managing distribution, marketing and operations.
Looking to work with those who share the Lumin Elix passion of promoting good mental health and wellbeing, a dedicated influencer campaign has also been successfully rolled out with over 20 influencers recruited as brand ambassadors.
For many people across the globe, Blue Monday has a significant impact on their wellbeing, with many suffering from seasonal affective disorder, where common symptoms mirror that of depression, including low mood and anxiety.
Winter in the UK means there’s only a few hours of weak light, and due to lockdown restrictions on outdoor activities, the average individual will be getting reduced contact with daylight, leading to a strain in maintaining physical and mental well-being.
Sunlight is a natural mood enhancer that affects body chemistry (melatonin and serotonin levels) and when spending increased amounts of time indoors, bright light is the next best thing, with Lumin Elix offering a convenient and natural solution.
Speaking on Lumin Elix, Craig Davies said: “This is a new venture for us and one we all feel really passionate about. We’re all still coming to terms with the effects of 2020 on our physical and mental wellbeing, and with us currently experiencing our third lockdown and January being known as a particularly bleak month, we’re keen to spread the message of the benefits of light therapy and Lumin Elix.”
Stephen Powell continued: “We wanted to provide a solution that could help boost people’s moods with minimal effort and bright light therapy is incredibly simple but effective. For many suffering from Seasonal Affective Disorder, the Lumin Elix light box can help improve mood, energy levels and feeling more awake.”
Sam Dyson added: “It’s been great to work as a collective and bring the Lumin Elix brand to life. This is a new avenue for us all and we’re really excited to see the positive impact it will have on people’s lives. Now more than ever, physical and mental wellbeing is key and the benefits of bright light therapy can be seen after just a few days.”
Lumin Elix is a light therapy sun lamp providing portable natural sunlight energy, helping to combat Seasonal Affective Disorder and improve energy and mood.
For more information, please visit: https://www.luminelix.com/