Shoppers in Manchester have just one week left to discover an exciting range of products from the up and coming brands taking part in first ever Clicks and Mortar pop-up shop.

The last day of trading for the pop-up will be Sunday 14th July 2019.

The Clicks and Mortar experiential pop up on St Mary’s Gate has featured a selection of online British brands that had previously only sold online, including Manchester-based Swifty Scooters, The Coconut Merchant and Torro Cases.

The Manchester Clicks and Mortar store is the first of 10 pop-up shops that will open in Wales, Scotland, the Midlands, Yorkshire and across the South East in the coming year. The pop-ups are designed to provide customers with the opportunity to discover and buy directly from over 100 small online businesses, while giving these brands the chance to experience physical retail for the first time. The shops are run in partnership with Amazon, Enterprise Nation, Square and Direct Line for Business.

Speaking on the first Clicks and Mortar pop-up, Simon Donegan, UK Head of Seller Services at Amazon said:

“The Clicks and Mortar shop has provided a fantastic experience for these online brands, giving them the chance to experience physical retail for the first time while growing their customer base. Amazon is passionate about supporting small businesses, both online and on the high street, and we look forward to opening further Clicks and Mortar shops across the UK as part of this year long programme.”

A local SME exploring physical retail for the first time thanks to the pop-up store is Manchester-based Swifty Scooters. The team designs and manufactures its own brand of high-quality, foldable kick-scooters for adults.

Jason Iftakhar, Co-Founder, Swifty Scooters, said:

“Being part of the Clicks and Mortar programme has been a huge success for Swifty Scooters. Not only have sales been great in the pop-up, but our online engagement has really taken off since the store opened. This is the first time we’ve ever had our own physical retail space, and it’s been great to be a part of this exciting offering, especially as we’re a Manchester-based enterprise.”

Amazon, Enterprise Nation, Direct Line for Business and Square have partnered up to open 10 Clicks and Mortar pop-up shops in cities across the UK over the coming months. The year-long pilot programme explores a new model to help online businesses experience the high street, as well as highlighting the benefits of combining in-store and online retail.


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