Jewellery retailer Argento has opened a new store at intu Trafford centre, marking the retailer’s 20th anniversary.

Established in Belfast by street trader Pete Boyle, the entrepreneur has since opened stores throughout Britain and Ireland, as well as launching a successful global website offering jewellery lovers affordable, stylish and fashion-led jewellery and watches.

The brand new store is home to top high street brands including Olivia Burton, Nomination and Cluse as well as exclusive ranges of costume and silver jewellery.

A one-stop-shop for all your jewellery needs, the brand’s £350,000 investment into the flagship store includes a new design concept to add sparkle to the centre’s established fashion offering. Setting Argento apart, the store creates a sleek and contemporary shopping environment using a dark grey and yellow colour scheme, and pops of eye-catching modern neon lighting to match the season and create visual appeal.

One of the UK’s busiest shopping hubs, the Trafford Centre has as annual footfall of 31 million customers and provides Argento with unprecedented brand exposure with Manchester’s fashion forward shoppers. The store is located on the first floor’s Main Dome.

Founder and chief executive Pete Boyle said: “Argento continues to see record success due to our commitment to providing customers with quality, beauty and variety. Opening an all-new flagship store at the Trafford Centre is an undoubtedly exciting and strategic move for us, and we are looking forward to bringing the Argento concept and products to the millions of customers who visit the centre every year.”


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