Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign taking place throughout the month of October.
Hard Rock Cafe Manchester will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting The Caron Keating Foundation, a family-run charity in Caron’s memory which supports all types of cancer causes.
Kicking off this year’s PINKTOBER activations is a special global partnership with world-renowned chef and breast cancer survivor Dominique Crenn. All venues, including Hard Rock Cafe Manchester will feature a limited-time menu of pink-themed food and beverage items including :
- PALOMA – A refreshing classic Mexican cocktail. Patrón Tequila with grapefruit juice, agave syrup and a hint of lime, topped with club soda.
- BAJA STYLE SHRIMP TACOS – Three achiote-marinated shrimp tacos, topped with charred salsa roja, pickled red onions, spicy pepitas, avocado and shredded cabbage on warm corn tortillas.
Crenn is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco. Her limited-edition Shrimp Tacos are available at Hard Rock Cafes around the world, with a portion of proceeds donated to a local charity chosen by the Cafes. £1 from every order of tacos sold at Hard Rock café Manchester will go to Hard Rock Heals to benefit The Caron Keating Foundation.
Hard Rock International is also offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which includes a PINKTOBER-themed Hard Rock T-shirt, hat, water bottle, tote bag and a newly designed PINKTOBER pin. Through the Hard Rock Heals Foundation, a percentage of all proceeds will go to charities that help raise awareness and funds for breast cancer research. Visit the instore Rock Shop or click HERE.
Additionally, in partnership with Crenn, Hard Rock will produce special pink chef coats, adorned with a breast cancer awareness ribbon and the headline Stronger Together, for all Cafe head chefs to wear during PINKTOBER.
“Hard Rock Cafe Manchester is honoured to support those in need, especially those in our local community through the Caron Keating Foundation during PINKTOBER,” said Aneta Jarzmik, General Manager at Hard Rock Cafe Manchester.
“This year, we’re proud to partner with Chef Dominique Crenn, a breast cancer survivor, who shares our passion in raising awareness and giving back to local charities and communities.”
The initiative started on October 1st throughout Hard Rock locations around the world with fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of pounds toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over £700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.
