Thousands of scoops of Ben & Jerry’s chunky, swirly, Fairtrade ice cream will be given away at cinemas and Scoop Shops across the UK on Tuesday 9th April during the company’s annual Free Cone Day celebrations.
That’s right… Ben & Jerry’s yearly thank you to their fans is back! Selected Scoop Shops will be offering the chance to enjoy a scoop of any flavour on the menu – including their latest and lightest creation Moo-phoria Chocolate Cookie Dough, and Scoop Shop exclusives like Cherry Garcia. Ice cream lovers who find themselves in a cone-undrum over which flavour to choose can simply get back in line a second (or third, or fourth!) time.
Co-founders Ben Cohen and Jerry Greenfield first dreamed up Free Cone Day way back in 1979, as a way to say a big thank you to the community surrounding their very first Scoop Shop in Burlington, Vermont. The idea turned into an annual – and now global – event with over a million scoops handed out worldwide each April.
“We’re nothing without our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “This is one of our favourite days of the year. It’s a special tradition that’s all about showing the love for our flavour fans the best way that we know how,” he said.
What’s more, this year, for the first time ever you can even get some Free Cone Day spirit delivered straight to your door – with a free ‘Wich (chunky and swirly ice cream, top and bottomed with cookies), with all Ben & Jerry’s delivery orders from their nationwide ice cream stores through selected delivery partners.
To find your nearest participating Scoop Shop, visit the Ben & Jerry’s website, and while you’re waiting for the big day why not try Ben & Jerry’s quiz to find out which flavour you should try scooping up this Free Cone Day.