A fried chicken brand ‘Sides’ from The Sidemen has just further expanded in Manchester.
The new delivery locations of Moston, Salford and Oldham have been announced as the brand forges ahead with its ambitious growth plans to bring its delicious chicken dishes across the UK and beyond.
The brand has been developed by famous YouTube collective, The Sidemen, arguably the most popular and engaged content creators in Europe.
Sides is a food concept facilitated by REEF, the world’s largest operator of virtual restaurants.
Sides is now available for delivery only and sold online via major food delivery platforms UberEats and Deliveroo.
Sides is part of Virtual Hero, a subsidiary of Hero Brands, the company behind the exploding fast casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand. Working in partnership with the creator collective to develop the brand, Sides is the latest cloud kitchen-based food mega brand to launch in multiple locations simultaneously, via REEF’s community hubs.
The Sides menu allows customers to choose their ‘protein’ (chicken or plant based) in either a delicious burger or to be ‘loaded up’ with the choice of seven different flavours (Chipotle, Classic Buffalo, BBQ, Korean BBQ, Teriyaki, Vegan Garlic Mayo and Louisiana). Customers can also select an accompanying side such as waffle fries, mac n cheese bites, onion rings and cheese poppers.
Sides is currently available to order across London, Leeds, Birmingham, Leicester, Bradford and the UAE with 200 sites set to open globally by the end of 2022.
The brand also launched its first ever physical location in February at BOXPARK Wembley.
Vik Barn, The Sidemen, said, “As huge fans of fried chicken, we’re excited to launch into further locations in Manchester and bring Sides to the people of Moston, Salford and Oldham as we continue to expand rapidly throughout the UK and beyond.”
Virtual Hero, CEO Robin Mehta added, “At Virtual Hero we are responding to emerging consumer trends in this fast-growing market and building the brands of the future.
“The pandemic has escalated the rise of delivery only brands, and we’re excited to bring Sides to Moston, Salford and Oldham and give consumers a new and delicious food experience to try as we ramp up our expansion.”
