Launching into Manchester with over 70 local and truly independent practitioners, Freely is taking on the beauty capital to bust myths about at home treatments.
The on-demand wellbeing platform has set out to connect local Manchester professionals hit hardest by the pandemic, with those who want to be pampered, offering the salon experience direct from your own home.
Passionate about transforming the beauty industry into a connected marketplace for
trusted, independent professionals, Freely works with over 1,300 beauticians, hair stylists,
massage therapists and more, situated around the UK.
From graduates and part-time practitioners who work around other commitments, to full-time professionals who are managing multiple bookings a day, Freely offers a bespoke and simple on-demand service to book in for your perfect treatment.
Whether looking for nails from a 5-star artist with a salon in Salford or hunting for a
seasoned mobile hair stylist who does bridal up-dos, Freely allows you to search by location, price and treatment, as well as showcasing a full bio, pic and review section – making it as easy as possible for both customer and practitioner.
For those struggling to book in with their usual salon, Freely also offers the opportunity to
find a ‘hidden gem’, one that is fully qualified and has accredited reviews available to see. Not only that, but customers will be supporting local, independent practitioners who may
not have been able to keep physical premises open following COVID but are still passionate
about – and highly committed to – the work they do.
Co-founder, Melanie Mitchell, explains why they chose Manchester as the heart of their
business, “When deciding where to launch, we all agreed it needed to be somewhere
special, somewhere highly creative and with a love for the beauty and wellbeing industry.
Knowing Salford has previously been called ‘the beauty capital of the UK’, it became
immediately obvious it had to be Manchester! Home to some of the most exciting beauty
trends, the biggest influencers and truly, the most high-quality practitioners, we knew this
was the place to see Freely thrive.”
For customers, the on-demand digital platform offers a range of prices and practitioners
that are local, mobile and convenient. For practitioners, it is a flexible platform that can help build and market independent business. Booking and taking payment directly online,
customers are able to search by location and availability, meaning it is easy to make an
appointment, even when local salons are fully booked.
Providing additional income to stay at home parents or those made redundant following the
pandemic, Freely is focussed on supporting the beauty industry in new and innovative ways after such a challenging time.
Samantha, one of Freely’s Manchester practitioners, speaks on why it has been such a game changer for her business, “Thanks to the pandemic, the beauty industry tumbled almost overnight. Many of us had to close down salons and find part-time jobs because we were suddenly unable to work. Now that things are slowly starting to open up, we are thrilled to be back working again, but for so many the physical locations of the past are just not an option anymore.
With Freely, it’s all about connecting those who still want to be pampered, with a practitioner such as myself who can provide the service in the comfort of the client’s
home. With minimal overheads for us and the complete freedom to work as and when we
choose, it feels like a gateway back to normalcy.”
All appointments also follow government guidelines for hygiene, with new protocols in
place for pre, during and post service.
All practitioners are asked to complete a government approved transmission prevention training course.
For more information click here.
