Beyond Meat will be giving unlimited FREE plant-based Beyond Burgers to kick start a summer of sport at various locations around the UK, for a very tasty reason.

The giveaway follows the recent launch of Beyond Meat’s ‘hottest’ plant-based burger – the new Beyond Burger Jalapeño.

Spice loving Brits will be able to experience the irresistibly juicy, Beyond Burger Jalapeño with it’s slow-burning spicy kick, and the original award-winning Beyond Burger, during a food truck tour which kicks off at Boxpark Shoreditch on Saturday 15 June and includes further locations such as Market Street in Manchester and Rotunda Square in Birmingham – both England match days.

Great for carnivores, vegans and everyone in between, the new Beyond Burger Jalapeño can be enjoyed on the BBQ and is also perfect for celebrating sporting occasions. With recent UK data revealing nearly 8 in 10 of us enjoy spicy food at our BBQs*, the Beyond Burger Jalapeño is a great option for grilling and for those looking to reduce their animal meat consumption this summer.

Consumers looking to achieve their own spicy kick will also have the opportunity to take part in footy games at the Beyond Meat food truck.

The giveaway follows on from Beyond Meat’s playful Veganuary marketing campaign – ‘Taste You Can Believe In’, that poked fun at classic Veganuary misconceptions and promoted the plant-based deliciousness of the Beyond Meat range.

Beyond Meat UK Brand Manager Ellie Stevens said:

“We’re delighted to bring a legion of sports and spice fans free tasty Beyond Burgers and our newly launched Beyond Burger Jalapeño to kick start their summer of sport. Perfect for sporting and BBQ get togethers, our burgers are the ideal  choice for meat lovers, flexitarians, vegetarians and vegans alike, who want to continue eating what they love, no sacrifice required.”


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