Facebook is one of the best tools any marketer can have in their arsenal. For local businesses, a Facebook page is an excellent way to provide details such as opening hours and location. It can also be utilised to run competitions, post updates, connect with customers… 

The list goes on and on. 

Yet one of its most effective promotional tools is Facebook Ads. At least, that’s the case if you know how to use these ads the right way. Fail to have the right strategy in place, and you’re going to flush your advertising budget down the drain. 

To avoid this from happening, here are five tips to optimise your Facebook Ads. 

1. Narrow down your audience

When your ads are aimed at a general audience, you’re going to be faced with a lot of low-quality traffic. This isn’t good as you only want to promote to those who’ll have an interest in your products or services. 

Thankfully, you can focus on a particular audience with Facebook Ads. You have the option to filter by location, age, and gender. You can then add interests to the mix, which supplies detailed info about your target audience. 

Ultimately, your ads can be aimed exclusively at the right audience. 

2. Have the right design

The design of the ad itself will play a big part in its effectiveness levels. If you utilise a lacklustre image, for example, or one that isn’t correctly formatted for the ad type, this isn’t going to inspire anyone to click through to your website. 

Along with having the right image or video, also take the time to write compelling copy (if applicable) that will cause a viewer to take action. 

3. Use multiple ad formats 

On Facebook Ads, there are many different formats available for your adverts. These options include: 

  • Photo ads
  • Video ads
  • Story ads
  • Carousel ads
  • Slideshow ads
  • Messenger ads
  • Collection ads
  • Playable ads

It’s advised you test out at least two or three of these ad formats. You must find the right format, as this will maximise not just your reach, but also your budget. 

4. Bring in expert help

Creating a Facebook Ad is easy. Creating a high-quality Facebook Ad is an entirely different story. If you miss the mark with your ad, this can end up being a costly error – one that doesn’t produce any results. 

If you want to guarantee success, you can enlist a specialist PPC agency. For example, Made by Factory, one of the premier PPC agencies Manchester has to offer, can craft an ad campaign that will generate the leads and sales you desire. 

Rather than learning on the fly, you can benefit from expertise in an instant. 

5. Fine-tune by split testing

Split testing is an effective way of measuring the success of your ad campaign. As for what a split test is, it’s where you run two different – yet similar – ads. By doing this, you can see which one delivers the best results and continue to use it when going forward. 


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