The Manchester based Co-op is to scrap use-by dates from all of its own-brand yoghurts in a bid to reduce food waste and combat the 42,000* tonnes – £100million worth – of edible yoghurt that is thrown out by UK homes each year, due to guidance printed on pack.
The industry-first move will see the UK’s leading convenience retailer replace on-pack ‘use by’ guidance with ‘best before’ dates on its entire range of own-brand yoghurts, which will help shoppers to prevent unnecessary food waste at home.
Data states that six million people in the UK consume a yoghurt each day** and research from WRAP has shown that 50 percent of yoghurts are thrown away in unopened packs and 70 percent of the all the yoghurt wasted in the home was due to yoghurts ‘not being used in time’, with the date label cited as the reason.
Nick Cornwell, Head of Food Technical, Co-op, said: “Yoghurt can be safe to eat if stored unopened in a fridge after the date mark shown, so we have made the move to best before dates to help reduce food waste. The acidity of yoghurt acts as a natural defence and we’d encourage shoppers to use their judgement on the quality of their yoghurt if it is past the best before date.”
Traditionally yoghurts have carried ‘use by’ dates which are linked to food safety and guide shoppers to not consume past the specified date, whereas ‘best before’ refers to quality and often allows for the food to be eaten after that date.
Testing shows the product is safe to consume past its listed expiration date and that the main change is of quality. Co-op’s new guidance aims to encourage shoppers to check the quality of the product and use visual cues to establish the suitability to consume.
Cornwell continued: “Data from WRAP has suggested that 70 per cent of food waste happens within the home setting. It’s our ambition to help our members and customers to make small changes that will collectively make a big impact and combat unnecessary food waste.
“Controlling food waste is not only beneficial for managing household budgets, it also has an environmental benefit and will ultimately help reduce carbon emissions. We encourage more retailers and brands to review their on-pack guidance and make the switch to best before dates for yoghurts.”
