Blackpool’s first museum of fun and entertainment, Showtown is not even open yet and is off to a dazzling start, winning not one but two awards including gold at the global Brand Impact Awards. 

Showtown’s fun and quirky branding, which was designed by independent Manchester-based brand and design agency, True North, was awarded Gold in the Culture category and Bronze in the Illustration category at the awards ceremony which took place virtually for the first time.

Showtown’s vibrant designs fought off fierce competition from across the globe from the likes of London Symphony Orchestra’s dramatic live-action film which featured world-famous conductor, Sir Simon Rattle and Prague-based Mouvo festival’s 2020 fun and playful motion design.

 Shaking off the common perception of museums as places where history is commended in hushed whispers, True North gave Showtown’s branding all the charm, appeal and entertainment value of a top-bill seaside attraction.

Like an all-star cast performing on stage, Showtown’s identity is much more than the sum of its parts. It’s based on a toolkit of ‘brand blocks’ – bold, simple graphic icons that tease the thrilling experiences that await inside the museum.

“We are delighted our vision for a fun and colourful brand was recognised and won two awards at the Brand Impact awards. Showtown is all about creating bold, memorable and fun moments and we believe the branding created by True North really brings this messaging to life.

The process we’ve been through with our talented brand partners at True North has been exciting, challenging passionate and uplifting.”

(Heather Morrow, Showtown’s Head of Heritage)

The international brand Impact Awards arranged by Computer Arts and Creative Bloq and celebrates creative excellence and consistency across branding design.

For more information about Showtown, please click here.



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