Burrito sales up five per cent year on year across Listo Burrito independent restaurant group, despite declining casual dining sector and a short trading month. 15,000 burritos were sold in January alone!
Since its relaunch and name change in early January, Listo Burrito, formerly known as “Changos Burrito” is back in business, reporting bumper sales as Mancunians clamour for the humble Mexican wrap.
January sales were up five per cent year-on-year with over 15,000 burritos sold during the month.
The popular Mexican burrito brand, with restaurants on Oxford Street and at Manchester University Students Union, is a firm favourite among office workers and students and has been for the last seven years. While other similar dining outlets in the city centre struggle, Listo Burrito has succeeded in winning a loyal fan base and maintaining its popularity in a crowded, casual dining marketplace.
“Our burritos are booming – the relaunch was a huge success and we had queues lining the streets on opening week (9thJanuary). Despite it being a short month for us due to the refurb and relaunch, we were thrilled to see that our sales were actually higher than the same time last year.
We know people love what we do and keep coming back for more, so we’ll continue to work hard at what we’re doing. It’s an important message that people know; we’ve only changed our name due to trademark reasons. Nothing else about our operation has changed other than a slight “face lift”. I’m still operating with my fantastic team and local suppliers.”
(Roger Taylor, founder of The Listo Group)
While vegan food is certainly boosted during Veganuary, people are choosing to eat plant-based and meat-free foods all year round. We have always had vegetarian and vegan options available. Although our meat options far outsell are vegetarian offering, we have to monitor what might attract new diners.
Established in 2013, Listo Burrito also has a site in Liverpool and is exploring opportunities for new sites around the North West, within student unions and the delivery market.
