Virgin Atlantic is set to challenge IAG’s dominance at London Heathrow, as it today unveils its plans to significantly increase its long haul route network and launch a new comprehensive network of domestic and European routes when the airport expands.
The new route maps illustrate how the airline’s flying programme could grow to deliver a step change in choice for customers, but only if the Government reforms the way new Heathrow slots are allocated to enable the creation of a second flag carrier at the airport.
The plans represent a fourfold increase on Virgin Atlantic’s current international network and includes exciting unserved destinations such as Kolkata (India), Jakarta (Indonesia) and Panama City (Panama), where currently passengers cannot travel non-stop.
In total, Virgin Atlantic plans to serve 103 domestic, European and long haul destinations, up from 19 long haul destinations in 2020. Of the 84 new destinations planned, 12 are domestic, including Belfast, Glasgow and Manchester
37 are European, including Barcelona, Dublin and Madrid and 35 are global, including Buenos Aires, Jakarta and Kunming
The Government’s Aviation Strategy Green Paper has set a primary objective for the allocation of additional Heathrow capacity to facilitate effective competition between airlines, benefitting consumers through more choice and lower fares says the airline.
It has also set secondary objectives to improve domestic connectivity and to improve connectivity to international destinations that are currently underserved or unserved.
Virgin Atlantic’s route network plans enable the Government to meet all three objectives by bringing new competition across multiple domestic, European and global routes, as well as opening up brand new destinations.
“Without a second flag carrier connecting passengers between its domestic, short and long haul services, these important objectives cannot be met.” say the group.
The rules governing the allocation of new slots are currently being reviewed by the Government.
Virgin Atlantic warns that the new take-off and landing slots must be allocated in a way that enables the development of a second flag carrier with the necessary scale to compete effectively with IAG.
The Ministers are being urged to grasp this once in a generation opportunity to shake up the Heathrow market so that British passengers and business can benefit from two flag carriers competing hard for their custom.
IAG currently dominates Heathrow Airport, controlling more than half of the total capacity. A new report published last week found one in four passengers flying from the airport – 18.5million people – have no choice but to fly with that airline group. The report also concluded that these passengers may be paying up to 10% more in air fares as a consequence.
As things currently stand, IAG holds more than 55% of all the take-off and landing slots at Heathrow, with no other airline holding more than 5% of the remaining slots. IAG and its joint venture partners operate 77 monopoly routes, which forces customers to fly on their planes as no rival direct services exist. Virgin Atlantic intends to compete on 25 routes where there is an IAG monopoly.
Shai Weiss, CEO Virgin Atlantic, commented:
“Never has the need for effective competition and choice at Heathrow Airport been more evident than during this summer of disruption, which has brought misery for tens thousands of travellers. Britain, and those who travel to it, deserve better than this. Air passengers need a choice and Virgin Atlantic is ready to deliver when Heathrow expands.
“Heathrow has been dominated by one airline group for far too long. The third runway is a once in a lifetime opportunity to change the status quo and create a second flag carrier. This would lower fares and give real choice to passengers, as well giving Britain a real opportunity to boost its trade and investment links around the world. Changing the way take-off and landing slots are allocated for this unique and vital increase in capacity at the nation’s hub airport will create the right conditions for competition and innovation to thrive.”