Manchester branding agency Glorious Creative has been commissioned to deliver three new projects for companies across the north.

The first is for the ground-breaking, tech start-up social payments app Collctiv, which enables groups to facilitate payments and socialise in a safe and secure environment. Glorious was tasked with creating the brand identity and name for the app, which is due to launch at the end of August.

Commenting on partnering with Glorious, Amy Whitell, CEO and co-founder of Manchester-based Collctiv said: “We’d reached a point in our development where we knew we really needed to think more deeply about our brand, both to meet the demand from investors and our potential users. We’d been looking to collaborate with a brand partner that had the right creative competencies to enhance our core skills in tech.

“The team has been instrumental so far in helping us to articulate exactly the gap that the product fills and in identifying the core benefits of the app both functionally and societally, using consumer trends to underpin this thinking.”

The second new client is online fast-fashion brand Swanky Swans, based in Rochdale. The online handbag and accessories business, which was initially built on Amazon Marketplace, is now looking to grow its global customer base and expand the reach of its own ecommerce site, as well as launching a new venture, an affordable luxury fashion brand.

Abdul Akhtar, director of Swanky Swans said: “The team at Glorious understood what we were trying to achieve with the Swanky Swans brand from day one. It’s really helped to have one main point of contact throughout the process and we definitely feel we’ve made the right choice in selecting Glorious to name, brand and promote our new venture.”

In a third commission Glorious has also been appointed by Bayfields Opticians and Audiologists, an established nationwide business headquartered near Bradford. Glorious will be working alongside Bayfields to create a national campaign which will run in its 18 practices nationwide, as well as on various social channels and is also looking at campaigns into 2020.

Commenting on the new clients Glorious’ managing director Mark Ross said: “We’ve a busy summer ahead with some very interesting new clients having joined us recently. These three companies are all from very different sectors but they share a common goal in understanding the importance of defining the essence of their brand in order to deliver effective marketing.”

The 8-strong agency, which is based in Manchester’s northern quarter was established in 2002 by Mark Ross and Tom Shaughnessy. It has built a reputation for delivering award-winning creative services to established companies and start-ups in retail, property, food and beverage, healthcare, arts and technology sectors.


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