Transport2, the leading technology-led provider of group transport solutions in the UK, has appointed PR Agency One to launch its new home-to-school transport brand, Kura.
Kura has been designed to revolutionise home-to-school transport, offering parents and children increased safeguarding, reduced emissions and cost management.
By harnessing advanced geofencing and app technologies, Kura allows schools and parents to keep track of when pupils get on and off the bus, while providing transparent, real-time journey updates. It also provides a more environmentally friendly way to transport children to and from school by drastically reducing the number of cars on the road during rush hour and determining the quickest, most efficient travel routes to avoid areas of traffic congestion.
The Manchester-based PR agency oversaw Kura’s launch, providing a highly organised and smooth brand rollout across the UK. It will also help to raise brand awareness, build a solid reputation and ultimately increase uptake of the service in the education sector with a strong, creative PR strategy.
PR Agency One will also provide PR and digital support for Transport2 and its sister brands including CoachHire.com.
James Crawford, managing director at PR Agency One, said: “Kura is a truly innovative and disruptive brand that looks to revolutionise the school run as we know it. We are proud to be part of bringing this much-needed service to market and supporting its growth over the coming months.
“Given our expertise in the education and travel sectors, as well as being the CIPR’s current Technology PR Agency of the Year, we are well-versed in helping innovative technology-led companies gain cut-through and in supporting their growth.”
Mathew Hassell, founder and CEO at Kura, said: “The school run has needed a shake-up for some time now, which is why we are so excited to launch Kura as we continue to establish ourselves as the market leader for home-to-school transport solutions in the UK.
“PR Agency One demonstrated a clear understanding of our market and we were impressed with their knowledge, creative ideas and ability to demonstrate the impact and ROI of their work. So, they were a clear partner of choice for us.”
