Manchester-based communications agency Roland Dransfield has appointed Alison Owen as Account Director.
Alison brings more than 20 years’ public relations experience to the business from diverse sectors including professional services, business technology, insurance, engineering, manufacturing, food processing and recruitment.
She joins Roland Dransfield from recruitment software-as-a-service company Volcanic, where she was head of marketing.
Prior to that Alison worked at international agency BDB, where she headed up the public relations function to lead global client campaigns, at Staniforth, part of the TBWA group.
Lisa Morton, founder and managing director of Roland Dransfield, said Alison will predominantly work on the B2B team while also heading up inbound marketing and lead generation for both clients and Roland Dransfield.
She said: “As we continue our growth phase having recently launched The Roland Dransfield Way – fifteen principles that we live by to create and nurture Purposeful Relationships in business – we recognise the need to bring in new talent that aligns with our vision and cultural values.
“Alison very much fits with where we are headed as an agency. Her skill set in traditional public relations and content marketing, as well as inbound marketing and engagement, will support our new business development and ensure we continue to deliver successful campaigns for our client portfolio. We’re delighted to welcome her to the team.”
Roland Dransfield, based at Bonded Warehouse, now boasts a headcount of 15. Its current B2B clients include Tackle4MCR, St Modwen, Equilibrium and Workspace Design & Build while the company’s consumer offer represents Crowne Plaza Manchester Oxford Road, 20 Stories, Barry’s Bootcamp and China White.
Alison said: “I’m delighted to join the Roland Dransfield team and am looking forward to exciting times ahead as the company continues from strength to strength.”