Manchester-based integrated communications agency, Social has appointed sector specialist Sara Donnelly to lead its newly established tech communications practice.

With over 16 years’ experience in PR and communications, Sara also brings eight years of direct experience and knowledge across the technology and digital sectors. During this time, she has worked with an array of technology businesses spanning a broad range of sectors, from digital start-ups and scale-ups to large software and services providers.

Sara Donnelly, Director, Social Tech Communications, commented: “The technology ecosystem in the North is incredibly vibrant, with innovators, incubators, accelerators and investors all collaborating to deliver pioneering digital products and services that will help place the region on a global stage. It is no surprise then, that the North West was recently identified as the perfect breeding ground for tech start-ups, scale-ups and unicorns.

“At a time when the Northern tech sector is flourishing, standout communications are a critical success factor for tech firms in achieving their growth ambitions in what is an increasingly competitive market. That’s why I’m delighted to be leading this new division of Social as we aim to become the PR and communications partner of choice for tech right across the North.”

Social Tech Communications aims to help technology and digital-first businesses, as well as traditional organisations navigating their own digital journey, bring their story to life. From communicating with audiences about specific tech products, software or services to creating and telling an organisation’s digital transformation narrative, Social Tech Communications will provide a full mix of communications and PR support.

The news follows the agency’s recent establishment of a dedicated Net Zero practice with the appointment of Andrew Cameron-Smith and a Liverpool office headed up by Laura Bell.

John Quinton Barber, founder and group CEO of Social, added: “Hot on the heels of new divisions for Net Zero and ESG communications and an office in Liverpool, a technology communications practice was the logical next step for Social. The market is growing fast and in Sara we have the ideal leader to seize this opportunity. Her blend of sector expertise, experience as a comms practitioner and passion for the burgeoning northern tech scene makes this a hugely exciting prospect.”

Founded in 2013, Social prides itself on delivering high-impact communications that improves lives and makes a positive social impact. The agency’s work revolves around six key pillars including its built environment proposition Social Place alongside Social Care, its social value arm Social Good, Social Lab strategic consultancy, Professional Services specialism and its creative services portfolio.


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