LOOKFANTASTIC is bringing its first ever summer pop-up to Trafford Centre this summer from 15th – 17th July.
The online beauty retailer is offering shoppers the chance to experience and sample its best-selling summer products through a custom-made built-in conveyer belt bursting with hair care, skincare, body care, sun care and make-up.
Brands available include Drunk Elephant, Tan-Luxe, ICONIC London, Sol de Janeiro, La Roche-Posay, Beauty Works, Grow Gorgeous*, Christophe Robin* Color Wow, Redken, Olaplex, Moroccanoil, NARS, Anastasia Beverly Hills and many more. (*exclusive to LOOKFANTASTIC pop-up)
Keely Gough, General Manager at LOOKFANTASTIC, said, “We are excited to announce the launch of LOOKFANTASTIC’s first ever beauty pop-up event, Summer Beauty Destination. As the ultimate online beauty destination, we’re bringing the LOOKFANTASTIC experience to life at Trafford Centre, Manchester. Being global players in the online beauty space for over 26 years and partnering with the world’s best beauty brands to serve millions of returning customers, providing an immersive shopping event is a fantastic opportunity for us to bring the LOOKFANTASTIC experience to life on the high street.
Our pop-up shop will provide a fun and engaging space for customers to experience and purchase a range of bestselling brands, sure to set temperatures soaring, including Iconic London and Sol de Janeiro. We’ll be turning up the heat with special guests in attendance, as well as the hottest in-store discounts and product samples. Shoppers will be able to take home beauty freebies and visit our selfie station for the chance to win a year’s supply of beauty products. We can’t wait to meet our customers!”
Bruce Gardner, Director of Brand Experience at Trafford Centre, added, “We are delighted to be working with The Hut Group again, after hosting the hugely successful Zavvi pop-up at Christmas we are excited to welcome LOOKFANTASTIC to Trafford Centre.
Featuring a unique blend of specialist face to face beauty advice, as well as an exciting conveyor belt display of products and instant win prizes, this activation is innovative and engaging for our customers. This is the first ever physical shopping experience for LOOKFANTASTIC fans and shoppers to enjoy and we are looking forward to seeing it come to life and the reaction on the mall.”
The LOOKFANTASTIC in-house Pharmacist and beauty experts will be at the space to share expert advice, product recommendations, tips and tricks, and live DJ entertainment from Hannah Lynch, Chaise Simon and Shenice will put customers in holiday mode while they shop for summer essentials.
The first 100 customers to make a purchase at the LOOKFANTASTIC Summer pop-up will receive an exclusive LOOKFANTASTIC tote bag filled with a beauty box and branded merchandise including summer holiday essentials such as a beach ball, fan and water bottle.
Each day of the pop-up, the first 50 customers who spend £125** will receive the Holiday Beauty Bag worth over £200 containing brands including Bondi Sands, Sol De Janeiro, St Tropez, Elemis plus many more.
Trafford Centre shoppers can also win a year’s supply of beauty products by taking a photo at the LOOKFANTASTIC photo wall, uploading to Instagram, and tagging LOOKFANTASTIC.
Dates: Friday 15th – Sunday 17th July
Times: Friday – Saturday 11AM – 8PM
Sunday 11AM – 5PM
Location: Lower Level, Trafford Centre
