Nowadays, white labelling is considered a profitable business model. One company earns money by manufacturing the items with “white labels”, while another organisation makes a profit by labelling and selling the end products to its customers. Indeed, working with a white label manufacturer has its advantages: it saves your time and money and allows you to fully focus on the core competencies of your business to grow and scale your company.

While this sounds promising, the success of white labelling does not come fast or easy. First, you need to determine which products are suitable for white labelling in your niche and then select the ones that will be of interest to your target market. In case you are interested in starting a white label business in 2022, we have put together 6 ideas for white label products that are in demand right now.

What Is A White Label Product?

A white label product is an item/service/solution that a seller purchases from a third party (vendor or manufacturer) and then rebrands it and sells as their own. It is not only a completely legitimate practice but also a viable and profitable business model. White label products can be ordered in bulk, sold through dropshipping or printed on demand.

What makes white labelling so attractive is that it allows you to quickly deploy a business around an existing product and brings a lot of flexibility in marketing and branding. You can develop unique packaging, add your own touch (for example, logo or company’s name), create a great website and a personalised shopping experience. What’s more, you don’t need to have a background in manufacturing or any creative skills to sell white label products.

Six White Label Products To Build Your Business On In 2022

Now that you have a better understanding of how white labelling works let’s take a look at 6 of the best white label product ideas from different niches that you can potentially start selling today.

Essential Oils

It is no secret that the demand for self-care products increased in 2020 as spas and salons closed due to the global pandemic. Therefore, nowadays, various essential oils, diffusers, candles and bath products infused with essential oils continue to grow in popularity.

Thanks to a broad range of scents and applications, essential oils are loaded with a huge number of potential users. The global market value of the oils is estimated to exceed 27 billion dollars by 2022. That’s a lot of money you could cash in on running your own white label business.

CBD Products

Speaking of self-care, the CBD industry cannot be left out of this list. With its natural effectiveness and a wide array of potential beneficial properties, today CBD oil is found throughout the wellness industry, from oral tinctures for anxiety and better sleep to gummies for improved focus and lotions for pain relief. However, this particular compound can be found almost everywhere these days, providing you with a plethora of product options like capsules, vapes, drinks, edibles and even clothes.

In fact, the global CBD market size is expected to exceed a staggering $108.8 billion by 2027. Not to mention that partnering with a while label CBD manufacturer allows you to get all essential licenses without too much hassle and keep you out of lengthy documents and eligibility bottlenecks.

Reusable Water Bottles

As the whole world tries to cut down on plastic waste, more people are turning to environmentally-friendly alternatives for carrying liquids and food. Reusable water bottles, such as stainless steel bottles, are known for their ability to keep beverages hot/cold for a long time and present a good alternative.

In 2018, the market for reusable water bottles was over $8 billion and is projected to grow to about $11 billion by 2025. Reusable water bottles (together with reusable coffee cups!) with your company logo are not only a great white label product to sell in 2022 but can also help improve your business’s eco-credentials. Therefore, you can opt for a plain bottle/cup and customise it with a quote, different colour shades or any design to add an element to your brand image. 

Stationery Items & Journals

Despite the digital age and technological advances, many individuals all over the world prefer to use a paper diary: appointment books, calendars, and paper planners made roughly $342.7 million in 2016. In addition, the hobby and stationery industry revenue is expected to grow at a rate of 8.6% per year, bringing the market size to $157,190 million by 2023!

Indeed, day planners, diaries, notebooks, journals and various stationery supplies are necessary for almost everyone, no matter if you are a student or a working professional. It is also quite easy to transform journals and stationery into a white-label product due to the variety and affordability factors in this popular market segment.

E-Cigarette & Vaping 

While traditional cigarette smoking is declining every day, vaping is gaining popularity all around the globe. Due to the growing awareness of the health effects of smoking and the presence of a variety of options in flavour, the global e-cigarette and vaporiser market is expected to reach nearly $50 billion by 2025.

The rise of this industry is creating a new wave of opportunities for many companies to jump on the bandwagon of this habit change. 

LED Lights

Whether it’s Christmas lights, flashing LEDs for bicycles, neon LED room decorations or LED ring lights, the demand for LED lighting is on the rise these days. The global LED lighting industry has reached $50.91 billion in 2020 and is poised to exceed $135 billion by 2028.

If you want an interesting and simple white label product to sell, LED light products are a perfect option. Such lighting is not only more energy-efficient than traditional incandescent bulbs, but it is also considered safer and more durable. 

Even though there are many companies on the market selling different variations of the same LED light products, consider investing in setting your brand, a user-friendly website and thoughtful marketing, among other things.


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