M&S Manchester Trafford Centre will welcome responsible fashion brand, Nobody’s Child, to its Clothing department from this week, becoming one of 60 stores to stock the third-party brand.
Shoppers in Manchester will now have access to a capsule collection of over 30 pieces from Nobody’s Child’s SS24 collection, including the popular Nobody’s Child x Happy Place by Fearne Cotton collection. As well as offering bestselling mini, midi and midaxi dresses – such as the Starlight, Alexa, and Felicia – this season, M&S and Nobody’s Child will also introduce a more diverse selection of timeless trends with many new stylish dress shapes as well as jersey tops, jeans, blouses, relaxed tailoring and a coordinating linen blend collection.
With Nobody’s Child’s heartland in distinct floral prints, the carefully curated capsule collection will continue to complement and enhance the core Spring Summer range at M&S.
Nobody’s Child was the first brand to launch on M&S.com and this expansion is the next phase of the partnership, building on the success of Nobody’s Child Spring/Summer pop-ups last year, trialled in 30 stores. During the season, over 86,000 M&S customers shopped Nobody’s Child in store, with sales of the brand also jumping by +126% (vs LY) on M&S.com.
The pop-up shops were proven to drive new customers to M&S too – with 20% having previously not shopped dresses at M&S – while continuing to complement the core range with one in five customers also purchasing an M&S dress. During the period, in the stores which had the pop-up shop, average customer spend on womenswear was up 8.6%, which contributed to an increase in total dress sales of +16%.
Laura Smith Store Manager at M&S Manchester Trafford Centre said of the launch; “We always want to offer customers the latest trends in our Clothing department. That’s why we’re so excited to be opening our very own Nobody’s Child pop-up shop in-store, with a capsule collection of up of 30 stylish pieces. Knowing how popular the brand already is on M&S.com, we can’t wait to see customer’s reactions as they explore the pop-up shop!”
