River Island has announced the re-opening of its expanded store in The Arndale Centre, Manchester on Thursday 25th April
The new space – spanning 13,947 square feet – promises a fully integrated shopping experience; combining physical and digital with interactive fitting rooms and seamless self-checkouts.
To support the opening the store will stock a limited-edition collection of one-off, premium pieces featuring exclusive fabrics and luxury detailing. Channelling the boho trend with detailed embroidery, lace trims and relaxed silhouettes, the 19-piece collection starts at £45 and will only be available in the Arndale store.
The brand’s design-led womenswear clothing and accessories will also be offered alongside an expansive holiday shop collection. Menswear will carry leisurewear, denim in various fits and washes and a sophisticated range of smart apparel. Kidswear includes RI baby, mini and older kids’ spring summer collections as well as everyday essentials.
As part of the launch celebrations, from 25th – 28th April, the new River Island store will host in-store events and activities for shoppers including a ‘Spin the Wheel’ experiential activation, free coffees, DJs and a pop-up flower cart.
The first 50 customers who spend over £55 on each day will also receive a limited-edition tote bag. On the 25th April the store will be officially opened with a ribbon cutting by Lucy Mecklenburgh at 11:30am.
