Mastering an instrument, running a marathon and learning a language are among the things most Brits are yet to cross off their bucket lists, a study has found.

Researchers who polled 2,000 UK adults to discover which life ambitions remain unfulfilled – with getting a tattoo, being an extra in a TV show or film and writing a novel on the list too.

Adventure features prominently as skiing, learning to fly a plane and driving a rally car all appear.

Commissioned by The Oxford Ski Company the research also found 40 per cent of the nation have a list of things they’d love to try – but around 30 per cent haven’t yet attempted to cross a single thing off.

Rupert Longsdon, Founder and MD of The Oxford Ski Company, said: “No-one can accuse the British of lacking ambition, as these results show.

“There are some incredible and life-changing experiences – it’s just a shame we sometimes struggle to achieve them.’’

Also on featuring are researching their family tree, getting a dog and learning to dance.

Bungee jumping and going glamping are included too, along with swimming with dolphins and eating in a Michelin-starred restaurant.

Seeing the Northern Lights, visiting the Seven Wonders of the World, and travelling on the Orient Express also emerged among the things many have yet to make a reality.

Other ambitions include moving house, getting married and changing career.

Three in ten people describe themselves as someone who ‘seizes the day’, while nearly two thirds admit they tend to stay within their comfort zone.

Despite this around ten per cent have never left the UK and 77 per cent wished they had travelled more widely than they have done to date.

But the study did find 80 per cent of the population have visited Europe, nearly half have been to North America, and three in ten have travelled to Africa and Asia.

One in four hope to try extreme sports like skiing and snowboarding at some point in the future.

Whistler in Canada emerged as one of the dream destinations for skiing followed by Zermatt in Switzerland and Three Valleys in France.

Rupert Longsdon added: “We’re very pleased to be introducing clients to the thrill of skiing, in a diverse selection of locations.

“We think every dog can learn new tricks, and you’re never too old to broaden your horizons and try exciting new things’’.


1. See the Northern Lights

2. Visit the seven wonders of the world

3. Fly First Class

4. Swim with dolphins

5. Travel on the Orient Express

6. Drive Route 66

7. Learn to play a musical instrument

8. Go on a cruise

9. Ride in a helicopter

10. Ski

11. Drive a rally car

12. Move house

13. Learn a language

14. Run a marathon

15. Get married

16. Eat in a Michelin starred restaurant

17. Research your family tree

18. Apply to be an extra in a movie or television show

19. Learn to fly a plane

20. Change your career

21. Quit your job

22. Write a novel

23. Get a tattoo

24. Go to a casino in Las Vegas

25. Live in another country

26. Try bungee jumping

27. Learn to dance

28. Go sky diving

29. Get a dog

30. Go glamping


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